Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

Simon Møberg Torp; Lars Pynt Andersen

doi:10.1002/9781119265771.ch5

Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

Simon Møberg Torp, Lars Pynt Andersen

Department of Communication and Psychology

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

831 Downloads (Pure)

Original language	English
Title of host publication	The Handbook of Organizational Rhetoric and Communication
Editors	Øyvind Ihlen, Robert L. Heath
Place of Publication	Hoboken, NJ
Publisher	Wiley
Publication date	11 May 2018
Chapter	5
ISBN (Print)	1119265746, 9781119265740
ISBN (Electronic)	9781119265771
DOIs	https://doi.org/10.1002/9781119265771.ch5
Publication status	Published - 11 May 2018

Keywords

Marketing
Rhetoric
Advertising
Organizational Communication
Organizational rhetoric

Access to Document

10.1002/9781119265771.ch5

Torp Andersen 2018 Marketing rhetoric Handbook pre printProof, 352 KBLicence: Unspecified

AUB Link

Search for the material in Aalborg University Library's search engine

Cite this

@inbook{4d5a05f34ba0463cb0a80ec6cc627b62,

title = "Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?",

keywords = "Marketing, Rhetoric, Advertising, Organizational Communication, Organizational rhetoric",

author = "{M{\o}berg Torp}, Simon and Andersen, {Lars Pynt}",

year = "2018",

month = may,

day = "11",

doi = "10.1002/9781119265771.ch5",

language = "English",

isbn = "1119265746",

editor = "{\O}yvind Ihlen and Heath, {Robert L.}",

booktitle = "The Handbook of Organizational Rhetoric and Communication",