Playful Business

Publication: Research - peer-reviewArticle in proceeding

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” The term business model can be defined as a business concept that has been put into practice. The increase in dynamics in markets, technology, economies etc. challenge the requirements to make consistent and synchronized decisions on which business models to develop and implement. Complexity seems to be the crucial phenomenon that challenges most organizations. In order to deal with these challenges it seems to be relevant to include elements of games, simulations, and more open workshops. However, in order to deliver relevant clarifications such combined methods have to be facilitated efficiently. This paper describes initial experiences of facilitating business model mapping or business model innovation by game-like setups.”
Original languageEnglish
TitleCo-Designing Serious Games – Proceedings of the 15th Workshop of the Special interest Group on Experimental Management of the IFIP Working Group 5.7. in collaboration with the EU Network of Excellence GaLA
EditorsRiita Smeds
Number of pages9
PublisherAalto University, School of Industrial Engineering and Management, SimLab
Publication date2011
Pages105-114
ISBN (print)978-952-60-4153-7
ISBN (electronic)978-952-60-4153-7
StatePublished

Conference

ConferenceCo-Designing Serious Games – Proceedings of the 15th Workshop of the Special interest Group on Experimental Management of the IFIP Working Group 5.7. in collaboration with the EU Network of Excellence GaLA
LandFinland
ByEspoo
Periode05-07-1107-07-11

ID: 60377938