@article{1ac5fc6db4774dd5993769f7aaa5f0eb,
title = "Process validation: Coping with three dilemmas in process-based single case research",
keywords = "Business-to-business marketing, Process validation, Qualitative research, Quality criteria, Single-case research",
author = "Andersen, {Poul Houman} and Anna Dubois and Frida Lind",
year = "2018",
month = jan,
day = "1",
doi = "10.1108/JBIM-07-2016-0152",
language = "English",
volume = "33",
pages = "539–549",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "JAI Press",
number = "4",
}