Supplier involvement in NPD: A quasi-experiment at Unilever

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Original language	English
Journal	Industrial Marketing Management
Volume	58
Issue number	10
Pages (from-to)	162-171
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2016.05.023
Publication status	Published - Aug 2016

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title = "Supplier involvement in NPD: A quasi-experiment at Unilever",

author = "Laursen, {Linda Nhu} and Andersen, {Poul Houman}",

year = "2016",

month = aug,

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AU - Laursen, Linda Nhu

AU - Andersen, Poul Houman

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