@article{8a5eef74f48a4e0bb3dc7081c21e2256,
title = "The complexity of the insurance purchase decision making process",
keywords = "Consumer-behaviour, Insurance, Price-quality trade-off, Purchase decision, Selection complexity",
author = "Aurelija Ulbinaite and Marija Kucinskiene and {Le Moullec}, Yannick",
year = "2014",
language = "English",
volume = "13",
pages = "197--218",
journal = "Transformations in Business & Economics",
issn = "1648-4460",
publisher = "Vilnius University",
number = "3",
}