The Fuzzy Front End of Experience Design – Considering Ambiguous and Prescribed Qualities

Sabiha Ghellal

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Little literature exists that deals with the quality of
experiences, yet it is an important factor for
determining what experience to aim for as an
experience designer. In this paper I present The
Remediation of Nosferatu, a location-based augmented
reality horror adventure presented at Dis2014.
Focusing on the phenomenological world of 21
participants, we analyse triangulated data by
distinguishing between a range of more ‘ambiguous’
and ‘prescribed’ qualities of experiences. This case
study contributes an example of how considering
ambiguous and prescribed qualities of experience
materials can improve design understandings when
aiming to invent and implement fulfilling, meaningful
and engaging experiences.
Original languageEnglish
Title of host publicationThe Fuzzy Front End of Experience Design : Workshop Proceedings
PublisherVTT
Publication date2015
Pages46-50
ISBN (Print)978-951-38-8213-6
Publication statusPublished - 2015
SeriesV T T Technology
Number209
ISSN2242-1211

Keywords

  • Ambigious
  • Prescribed
  • Experience Design
  • Qualitative Research
  • Conceptual Design

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