"Why Can't They Do as We Do?" : A Study of the Discursive Constructions of "Doing Culture" in a Cross-border Company
Publication: Research - peer-review › Journal article
- Aalborg University
- Department of Culture and Global Studies
- C-DiT - Centre for Discourses in Transition
- Centre for Discourse Studies
- Communication and culture in professional settings
- Doctoral programme Discourse and Contemporary Culture
- Research Group in Discourse and Society
- Talking culture - a study of discursive constructions of culture and their effect on interaction in professional settings
Taking its point of departure in ten semi-structured interviews with ten members of staff in a Danish-owned, cross-border software company, Softia,1 this article analyzes how members of staff talk about and make sense of ways of “doing culture” in a corporate context. The article adopts a discourse analytical perspective and applies systemic functional grammar in order to identify the characteristics of three major discursive constructions which members of staff draw on interchangeably, and to a greater and lesser extent, to give expres- sion to their intercultural practices in Softia. This text-focused, practitioner- oriented, discursive approach provides valuable insights into the practitioners’ understandings of intercultural practices, and, therefore, offers a welcome contribution to the ever-growing, but less text-focused, literature on intercul- tural business communication and cross-cultural management.
| Original language | English |
|---|---|
| Journal | Text & Talk (Print Edition) |
| Publication date | 5 May 2011 |
| Volume | 31 |
| Journal number | 3 |
| Pages | 271-291 |
| Number of pages | 20 |
| ISSN | 1860-7330 |
| DOIs | |
| State | Published |
Projects
ID: 52275970