Research Traditions in International Sales Management (EIASM)

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i workshop, kursus, seminar, udstilling eller lignende

Beskrivelse

Recently, the importance of sales management in an international context has been recognized in Finland and abroad. Doctorate studies can currently be conducted at several universities in Finland including the University of Eastern Finland, Aalto University and the University of Turku, among others. Both the number of academic journals publishing this work and the demand by practitioners have been increasing over recent years. Further, the field is rapidly changing, demanding new knowledge generation. Yet, few doctoral level courses offer high level understanding of the relevant theories and research traditions.
Hence, this course is designed for students to familiarize themselves with theoretical and methodological approaches to the study of international sales management. It addresses the following objectives: 1. The students will be able to describe and explain the body of theoretical and methodological approaches used in the study of international sales management (knowledge-based). 2. The students will be able to carry out critical analysis of scientific articles and other academic texts and apply their ideas to their own research (skill-based).
Periode13 mar. 202316 mar. 2023
BegivenhedstypeKursus
PlaceringKuopio, FinlandVis på kort
Grad af anerkendelseInternational

Emneord

  • Sales
  • sales management