Fem gode grunde til at tage brand co-creation alvorligt

Line Schmeltz
Anna Karina Kjeldsen

Institut for Kultur og Læring

Presse/medie

Beskrivelse

Interview om bidrag til bogen "Co-creating Brands: Brand Management from A Co-creative Perspective" af Nicholas Ind og Holger J, Schmidt i online-magasinet Bureaubiz

Periode	1 apr. 2020

Mediedækning

Titel	Fem gode grunde til at tage brand-cocreation alvorligt
Grad af anerkendelse	National
Mediets navn/udløb	BureauBiz
Medietype	Internet
Land/Område	Danmark
Dato	01/04/2020
URL	https://bureaubiz.dk/fem-gode-grunde-til-at-tage-brand-co-creation-alvorligt/
Personer	Line Schmeltz, Anna Karina Kjeldsen

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Relateret indhold

Publikationer
The case of SMK – Co-creation in the context of the Danish National Gallery
Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning
Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Fem gode grunde til at tage brand co-creation alvorligt

Beskrivelse

Mediedækning

Relateret indhold

Publikationer

The case of SMK – Co-creation in the context of the Danish National Gallery

Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices

Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices