Aalborg University has been significantly involved in the 25th ITS World Congress, held in Copenhagen 17-21 September 2018. One central part of this involvement was with one of four key note speech at the Start Up Connector on the 18th September. A range of start-up companies and about 50 notabilities witnessed these key note speeches. From AAU, Charlotte Pedersen Jacobsen spoked about Problem-based learning, Problem-based research and the special AAU DNA as vital for technical startup companies and the importance of giving the right skills to the next generation’s ITS experts. Charlotte Pedersen Jacobsen gave speeches together with the Finnish Minister of Transportation, and ERTICO CEO, Jacob Bangsgaard.