Marketing and Market Processes Research Group

Publikationer

Publikationer pr. år 2016 2022 2023 2024 2025

• 41 Tidsskriftartikel
• 20 Konferenceabstrakt til konference
• 8 Paper uden forlag/tidsskrift
• 7 Bidrag til bog/antologi
• 22 Mere
  • 7 Konferenceartikel i proceeding
  • 3 Rapport
  • 2 Poster
  • 2 Leder
  • 2 Review (oversigtsartikel)
  • 2 Ph.d.-afhandling
  • 1 Bog
  • 1 Kompendium/lecture notes
  • 1 Kommentar/debat
  • 1 Konferenceartikel i tidsskrift

Publikationer pr. år

Publikationer pr. år

Søgeresultater

• 2025

  How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal

  Reiner, J., Wamsler, J., Bornemann, T. & Natter, M., feb. 2025, I: Journal of Marketing Research. 62, 1, s. 154-169 16 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  • Consumer Affect 100%
  • Price 100%
  • Risk Signal 100%
  • Insurance Price 100%
  • Perceived Risk 28%

• Spinning the Wheel: The Effectiveness of Gamification in Service Recovery

  Nazifi, A., Roschk, H., Marder, B. & Leclercq, T., 15 feb. 2025, I: Journal of Service Research.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Gamification 100%
  • Positive Effect 25%
  • Recovery Strategy 25%
  • Negative Effect 25%
  • Meta-Analysis 25%
• 2024

  An interplay of the consumption values and green behavior in developed markets: A sustainable development viewpoint

  Chwialkowska, A., Bhatti, W. A., Bujac, A. & Abid, S., aug. 2024, I: Sustainable Development. 32, 4, s. 3771-3785 15 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  • Sustainable Development 100%
  • Developed Countries 100%
  • Marketing Strategy 100%
  • Contextual Factor 100%
  • Consumer Value 100%
  13 Citationer (Scopus)

• BlackRock, Inc. (USA): An environmentally sustainable asset investor as it claims to be?

  Glowik, M., Bhatti, W. A. & Chwialkowska, A., 30 apr. 2024, I: Critical Perspectives on International Business. 20, 2, s. 185-205 21 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • USA 100%
  • Investors 100%
  • Sustainable Finance 100%
  • Black Rock 100%
  • Sustainable Assets 100%
  2 Citationer (Scopus)

• Can automated agents help with labor shortages? A meta-analysis of customer responses to automated vs. human service agents

  Miederer, S., Roschk, H., Gelbrich, K. & Kerath, A., 2024.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

  Bujac, A., Roschk, H. & Bhatti, W. A., 2024.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia

  Coudounaris, D. N., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., apr. 2024, I: Administrative Sciences. 14, 4, 61.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Customer-based Brand Equity 100%
  • Leading Brands 100%
  • Demographic Characteristic 100%
  • Brand Equity 100%
  • Attachment Strength 55%
  1 Citationer (Scopus)

• Digital footsteps: Insights from organizational information search for sales lead qualification

  Andersen, P. H., Gyorffy-Schäfer, J. & Roschk, H., 2024.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Exploring coordination mechanisms in multimorbid health care: A semi-systematic literature review

  Andersen, P. H., Torres-Bonilla, J. & Dreyer, H. C., 2024, (Afsendt) I: International Journal of Care Coordination.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

• Exploring the role of heuristics in buyer–supplier relationship dynamics

  Åberg, S. & Andersen, P. H., 11 dec. 2024, I: Management Decision. 62, 11, s. 3473-3494 22 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Buyer-Supplier Relationship 100%
  • Business Relationship 50%
  • Decision Maker 50%
  • Longitudinal Analysis 50%
  • Consumer Good 50%
  1 Citationer (Scopus)

• Global solar photovoltaic industry network dynamics 2007–2023. Inter-organizational relationships as a source of competitive advantage?

  Glowik, M., Chwialkowska, A. & Bhatti, W. A., 15 aug. 2024, I: Journal of Cleaner Production. 467, 142921.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  • Competitive Advantage 100%
  • Interorganizational Relationship 100%
  • Network Industry 100%
  • Specific Industry 100%
  • Solar Photovoltaic 100%
  2 Citationer (Scopus)

• How does Strategic Agenda Building affect Valuation of Supply Resources and Sourcing Policies? A Case from the Food Industry

  Jensen, K. H. & Andersen, P. H., 2 aug. 2024, I: Supply Chain Management: An International Journal. 29, 5, s. 821-834 14 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Sourcing Strategy 100%
  • Food Industry 100%
  • Business Strategy 100%
  • Agenda Building 100%
  • Affect Valuation 100%
  1 Citationer (Scopus)

• Lederskab og Følgeskab: Når ledere og medarbejdere sammen tager ansvar for værdiskabelsen

  Andersen, H., 25 nov. 2024, 1 udg. Spintype. 249 s.

  Publikation: Bog/antologi/afhandling/rapport › Bog › Formidling

• Organisational resilience and dual external shocks – evidence from beer industries in Wales, Ireland and Denmark

  Christensen, J. L., Mayho, S., Clifton, N., Andersen, P. H. & Mac an Bhaird, C., 12 jun. 2024, s. 1-30. 30 s.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

  Fil

• Salg af integrerede produkt-serviceydelser i danske B2B virksomheder - 2024

  Carlé, R. & Andersen, P. H., sep. 2024, 21 s.

  Publikation: Bog/antologi/afhandling/rapport › Rapport › Forskning

  Åben adgang

• Understanding the coordinating process of services providing care to multimorbid patients: An exploratory case study in Norway

  Andersen, P. H., Dreyer, H. & Torres-Bonilla, J., 2024.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

  • Norway 100%
  • Healthcare 100%
  • Multimorbid 100%
  • Multimorbid Patients 100%
  • Case Study 100%

• Unveiling Consumer Empowerment Process

  Akhavannasab, S. & Roschk, H., 26 maj 2024.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
• 2023

  A Cluster Analysis of the Global Wind Power Industry: Insights for Renewable Energy Business Stakeholders and Environmental Policy Decision Makers

  Glowik, M., Bhatti, W. A. & Chwialkowska, A., sep. 2023, I: Business Strategy and the Environment. 32, 6, s. 2755-2766 12 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Renewable Energy 100%
  • Power Industry 100%
  • Environmental Policy 100%
  • Energy Business 100%
  • Decision Maker 100%
  5 Citationer (Scopus)

  32 Downloads (Pure)

• Can Machines Replace Human Service Employees? A Meta-Analysis on Customer Responses to Robotic vs. Human Agents

  Gelbrich, K., Miederer, S., Kerath, A. & Roschk, H., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Can Robotic Agents Serve Customers Like a Human? A Meta-Analysis on Customer Responses to Robotic vs. Human Agents

  Gelbrich, K., Miederer, S., Kerath, A. & Roschk, H., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Coalitions and Their Negative Consequences: An Examination in Service Failure-Recovery Situations

  Roschk, H., Hosseinpour, M. & Breitsohl, J., nov. 2023, I: Journal of Service Research. 26, 4, s. 614-635 22 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Complaint Management 100%
  • Social Media 100%
  • Affective Tone 40%
  • Online Conversations 20%
  7 Citationer (Scopus)

  53 Downloads (Pure)

• Co-creating value and well-being experiences in physiotherapy services

  Chwialkowska, A., Bhatti, W. A., Arslan, A. & Glowik, M., 14 feb. 2023, I: Journal of Services Marketing. 37, 1, s. 12-24 13 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Service-Dominant Logic 100%
  • Healthcare 100%
  • Institutional Context 33%
  • Specific Industry 33%
  • Partial Least Squares Structural Equation Modeling 33%
  2 Citationer (Scopus)

  4 Downloads (Pure)

• Consumer-to-Consumer Conflicts and Brand Moderation Strategies During COVID-19 Service Failures: A Framework for International Marketers

  Dineva, D., Breitsohl, J., Roschk, H. & Hosseinpour, M., 12 dec. 2023, I: International Marketing Review. 40, 5, s. 1112-1133 22 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Consumer-to-consumer 100%
  • Moderation Strategies 100%
  • International Marketer 100%
  • Brand Community 100%
  • COVID-19 100%
  4 Citationer (Scopus)

  390 Downloads (Pure)

• Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)

  Andersen, P. H., Åberg, S. & Bujac, A., nov. 2023, I: Industrial Marketing Management. 115, s. 526-538 13 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Embeddedness 100%
  • Design Case Study 33%
  • Business Network 33%
  • Business Environment 33%
  • Sustainable Branding 16%
  4 Citationer (Scopus)

  32 Downloads (Pure)

• Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment

  Bujac, A., 5 feb. 2023, (Under udarbejdelse) I: Journal of Business and Industrial Marketing.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  • Sales 100%
  • Marketing Management 20%
  • Sales Management 20%
  • Customer Loyalty 20%
  • Qualitative Research 20%

• Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion

  Rahman, S. U., Chwialkowska, A., Hussain, N., Bhatti, W. A. & Luomala, H., 2023, I: Environment, Development and Sustainability. 25, s. 997-1016

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Sustainable Consumption 100%
  • Consumer Motivation 100%
  • Consumer Promotions 100%
  • Cultural Contexts 100%
  • Cultural Values 33%
  36 Citationer (Scopus)

  16 Downloads (Pure)

• Development, Implementation and Sustainability Report: PhD course in Authentic Leadership

  Bujac, A. & Turcan, R. V., apr. 2023, IETN: TBRP. 131 s.

  Publikation: Bog/antologi/afhandling/rapport › Rapport › Rådgivning › peer review

  Åben adgang

  Fil

  • Authentic Leadership 100%
  • Implementation Report 100%
  • Employability 33%
  • Aviation Employees 33%
  • Business Environment 16%
  47 Downloads (Pure)

• Development, Implementation and Sustainability Report: PhD Supervisor Training in Authentic Leadership

  Bujac, A. & Turcan, R. V., apr. 2023, IETN: TBRP. 102 s.

  Publikation: Bog/antologi/afhandling/rapport › Rapport › Rådgivning › peer review

  Åben adgang

  Fil

  • Authentic Leadership 100%
  • Training Course 100%
  • Aviation Employees 100%
  • Professional Development 50%
  • Intelligentsia 25%
  51 Downloads (Pure)

• Digital footsteps: How can organizational information search give insights for sales lead qualification?

  Andersen, P. H., Gyorffy-Schäfer, J. & Roschk, H., 28 aug. 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Evolving Expectations and Sales Management Transition in B2B Markets: A Literature Review

  Carlé, R. & Andersen, P. H., 8 jun. 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

• Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management

  Andersen, P. H., Laursen, L. N. & Munkgaard Møller, M., 27 jun. 2023, I: Journal of Business and Industrial Marketing. 38, 8, s. 1710-1719 10 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  • Supply Management 100%
  • Supply Chain Management 100%
  • Value Creation 100%
  • Case Research 100%
  • Supply Chain Ecosystem 100%
  1 Citationer (Scopus)

• Factors influencing green purchases: An emerging market perspective

  Parker, H., Bhatti, W. A., Chwialkowska, A. & Marais, T., apr. 2023, I: Sustainable Development. 31, 2, s. 865-876 12 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Emerging Market 100%
  • Consumer Knowledge 100%
  • Advertising Campaign 100%
  • Online Survey 100%
  • Emerging Economies 100%
  17 Citationer (Scopus)

  40 Downloads (Pure)

• Gamification in Service Recovery: Jackpot or Crackpot

  Nazifi, A. & Roschk, H., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• Grandparenting relations in advertising’s ‘familial fictions’

  O'Donohoe, S., Gram, M. & Marchant, C., nov. 2023, I: Journal of Consumer Culture. 23, 4, s. 789-808 20 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Middle Class 100%
  • Family 100%
  • Thematic Analysis 100%
  • TV 100%
  • Advertising 100%
  2 Citationer (Scopus)

  82 Downloads (Pure)

• Grandparents’ experiences of grandchildren’s caring consumption during the disruption of Covid-19

  O'Donohoe, S. & Gram, M., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

  • Loneliness 100%
  • Danish 100%
  • Wellbeing 100%
  • COVID-19 100%
  • Grandparents 100%

• How to profit by doing good

  Chwialkowska, A., Bhatti, W. A. & Glowik, M., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Poster › Forskning › peer review

  • Marketing Strategy 100%
  • Environmental Marketing 100%
  • Environmental Marketing Strategy 50%

• Industry Evolution, Resilience, and Regional Embeddedness: The Case of the Danish Microbrewing Industry

  Andersen, P. H. & Christensen, J. L., 2023, I: Regional Studies. 57, 10, s. 1924-1936 13 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  • Danish 100%
  • Embeddedness 100%
  • Specific Industry 100%
  • Microbrewing 100%
  • Survival Strategy 33%
  3 Citationer (Scopus)

• Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults

  Grønhøj, A. & Gram, M., 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

  • Disruption Era 100%
  • Meat Reduction 100%
  • Moralizing 100%
  • Emergent Adults 100%
  • Perception of Responsibility 25%

• Questioning the Cluster Imperative: Why Danish Craft Breweries Choose not to Cluster Geographically, and What (not) to Do About It

  Christensen, J. L. & Andersen, P. H., 6 dec. 2023, The Geography of Beer: Policies, Propaganda and Place. Patterson, M. & Hoalst Pullen, N. (red.). Springer, s. 89-100 22 s. (Geography of Beer, Bind 3).

  Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

  • Location Factor 100%
  • Firm Location 100%
  • Danish 100%
  • Regional Development Policy 100%
  • Denmark 100%

• Resource and supplier interaction in network innovation governance: The case of innovating at Unilever

  Laursen, L. N. & Andersen, P. H., feb. 2023, I: Journal of Business Research. 156, 113465.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Supplier Interaction 100%
  • Extended Case Method 100%
  5 Citationer (Scopus)

  75 Downloads (Pure)

• Stepping in and out of competitive contexts

  Andersen, P. H., Helen, M. & Medlin, C. J., 1 dec. 2023, (Afsendt) I: Industrial Marketing Management.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

• The architecture of procurement in sustainable and zero-emission neighborhood projects—strategic challenges and new realities

  Hamdan, H. A. M., de Boer, L. & Andersen, P. H., sep. 2023, I: Environment Systems and Decisions. 43, 3, s. 472-488 17 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Conceptual Model 100%
  • City Neighborhood 100%
  • Case Study 100%
  • System Analysis 100%
  • System Integrator 100%
  1 Citationer (Scopus)

  22 Downloads (Pure)

• The comparative role of policies in low-tech industry development – evidence from Wales, Ireland, and Denmark

  Christensen, J. L., Mayho, S., Clifton, N., Andersen, P. H. & Mac an Bhaird, C., 8 sep. 2023.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

  Åben adgang

  Fil
  24 Downloads (Pure)

• The parallax nature of studying business markets, relationships and networks

  Andersen, P. H., Kim, W., Medlin, C. J. & Ojansivu, I., jul. 2023, I: Industrial Marketing Management. 112, s. A5-A7

  Publikation: Bidrag til tidsskrift › Leder › peer review

• Unilever Knorr Nordic: Navigating Between Global Efficiency and Local Responsiveness

  Andersen, P. H., Laursen, L. N. & Cross, G., 2023, RSM Case Development Centre. 15 s.

  Publikation: Bog/antologi/afhandling/rapport › Kompendium/lecture notes

  • Corporate Entrepreneurship 100%
  • Decision Making 100%
  • Multinational Corporation 100%
  • Intrapreneurship 100%
  • Transnational Corporation 100%
• 2022

  Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions

  Nazifi, A., Roschk, H., Ordenes, F. V. & Marder, B., nov. 2022, I: Journal of Travel Research. 61, 8, s. 1808-1827 20 s.

  Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

  Åben adgang

  Fil

  • Negative Word-of-mouth 100%
  • Psychology 100%
  • Monetary Compensation 50%
  • Attribution Theory 50%
  • Composed Services 50%
  16 Citationer (Scopus)

  76 Downloads (Pure)

• Banking-customer relationships in the era of digitalization: a perspective from commercial banks

  Burgdorff, K., Wædeled Andersen, M., Højmark Sørensen, M., Møller Nielsen, S. & Larsen, C., 8 jun. 2022.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

  Åben adgang

  Fil
  545 Downloads (Pure)

• Capital budgeting and strategic investments: A control perspective

  Bidragets oversatte titel: Kaptialbudgettering og strategiske investeringer: Et kontrolperspektivJensen, C. H., 2022, Aalborg Universitetsforlag. 255 s.

  Publikation: Ph.d.-afhandling

  Åben adgang

  Fil
  646 Downloads (Pure)

• Caring consumption and grandchilding practices during Covid-19

  O'Donohoe, S. & Gram, M., 2022.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

• COVID-19 Conflicts on Social Media: An Exploratory Study Into Why They Occur and How Service Providers Respond

  Dineva, D., Breitsohl, J. & Roschk, H., jun. 2022.

  Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review