Marketing and Market Processes Research Group

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  • Dialogue as Co-Creation of Value

    Burgdorff, K., jun. 2018, Proceedings of the annual Global Sales Science Institute Conference.

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

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  • Does IoT Adoption Lead to Value Creation in B2B Relationships?

    Paesbrugghe, B., Toofany, F. & Burgdorff, K., 18 feb. 2022, Does IoT Adoption Lead to Value Creation in B2B Relationships?. s. 779-795

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

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  • How does AI Impact Bankers Trust Building Efforts: Towards an analytical framework

    Sathiskumar, N. N. & Andersen, P. H., jun. 2022, Global Sales Science Institute. s. 96-109 (Proceedings of the Annual Global Sales Science Institute Conference).

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning

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  • Lean knowledge creators: Empowering individuals

    Bidragets oversatte titel: Skabere af LEAN viden: Empowering enkeltpersoner Sparre, M. & Andersen, P. H., 1 maj 2021, (Afsendt) Lean knowledge creators: Empowering individuals: Springer.

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

  • Mapping Co-Creation Practices

    Burgdorff, K., jun. 2019, Proceedings of the Annual Global Sales Science Institute Conference. s. 61 - 66 (Proceedings of the Annual Global Sales Science Institute Conference).

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

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  • The road not taken: mapping the sweet spot of value, meaning and sensemaking

    Valbak-Andersen, C. & Burgdorff, K., maj 2019, Value Creation for the Future of Business and Society.

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

  • Aalborg Sales Process Model (MAPS), A Reconceptualization in Light of Industry 4.0

    Bhatti, W. A. & Burgdorff, K., 8 jun. 2022, Proceedings of the 15th Annual Conference of the Global Sales Science Institute: Creating Value for Customers and Companies in a Changing World. Global Sales Science Institute, s. 25-37

    Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review