Projekter pr. år
Organisationsprofil
Organisationsprofil
The Marketing and Market Processes Research Group at Aalborg University Business School covers a broad range of research topics within marketing and sales management. Following the latest definition of marketing by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
We conduct research that relates the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing and sales as a value-creating process. We seek also to explore the boundaries of marketing and link to fields such as international business, organization and innovation management.
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Samarbejde i de sidste fem år
Profiler
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Henrik Andersen
- Det Humanistiske og Samfundsvidenskabelige Fakultet - Ekstern lektor
- Aalborg University Business School - Ekstern lektor
- Marketing and Market Processes Research Group
- The Strategy, Organization and Management Group
- AAU Executive - Ekstern lektor
Person: VIP
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Poul Houman Andersen
- Det Humanistiske og Samfundsvidenskabelige Fakultet - Professor
- Aalborg University Business School - Professor
- Staff Unit 3 - Professor
- Marketing and Market Processes Research Group
- Cluster Dynamics
- IMPact Analyses of investments in Knowledge and Technology
- Cluster for Research on Innovation and Development
Person: VIP
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Reshape Waste: Fra restmateriale til reel værdi
Laursen, L. N., Kejser, L. F. B., Andersen, P. H., Bak, B. L. V., Feast, L. E. E. & Jensen, N. S.
01/03/2023 → 28/02/2025
Projekter: Projekt › Forskning
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Business-to-business sales lead qualification based on organizational information search in a digital context
Gyorffy-Schäfer, J., Andersen, P. H. & Roschk, H.
01/11/2022 → 01/11/2027
Projekter: Projekt › Ph.d.-projekt
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PhD projekt "salg og salgsledelse" - UCN Professionshøjskolen
15/08/2022 → 15/08/2025
Projekter: Projekt › Ph.d.-projekt
Publikationer
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Digital footsteps: Insights from organizational information search for sales lead qualification
Andersen, P. H., Gyorffy-Schäfer, J. & Roschk, H., 2024.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Exploring coordination mechanisms in multimorbid health care: A semi-systematic literature review
Andersen, P. H., Torres-Bonilla, J. & Dreyer, H. C., 2024, (Afsendt) I: International Journal of Care Coordination.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
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How does Strategic Agenda Building affect Valuation of Supply Resources and Sourcing Policies? A Case from the Food Industry
Andersen, P. H. & Jensen, K. H., 2024, (Accepteret/In press) I: Supply Chain Management: An International Journal.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
Forskningsdatasæt
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Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Nazifi, A. (Ophavsperson), Roschk, H. (Ophavsperson), Villarroel Ordenes, F. (Ophavsperson) & Marder, B. (Ophavsperson), Sage Journals, 2021
DOI: 10.25384/sage.c.5660173, https://sage.figshare.com/collections/Bad_Intentions_Customers_Negative_Reactions_to_Intentional_Failures_and_Mitigating_Conditions/5660173
Datasæt
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Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Nazifi, A. (Ophavsperson), Roschk, H. (Ophavsperson), Villarroel Ordenes, F. (Ophavsperson) & Marder, B. (Ophavsperson), Sage Journals, 2021
DOI: 10.25384/sage.c.5660173.v1, https://sage.figshare.com/collections/Bad_Intentions_Customers_Negative_Reactions_to_Intentional_Failures_and_Mitigating_Conditions/5660173/1
Datasæt
Priser
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Bedste underviser INDØK 1-3 år
Andersen, Poul Houman (Modtager), 18 feb. 2024
Pris: Undervisningspriser
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Best Paper Award
Gelbrich, Katja (Modtager), Miederer, Sandra (Modtager), Kerath, Alina (Modtager) & Roschk, Holger (Modtager), 2023
Pris: Konferencepriser
Aktiviteter
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Keynote speech at Tampere Chamber of Commerce
Rikke Carlé (Foredragsholder)
19 mar. 2024Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
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Guest Lecturer at Haaga-Helia University of Applied Sciences
Rikke Carlé (Gæsteforelæser)
5 mar. 2024Aktivitet: Foredrag og mundtlige bidrag › Undervisning og kursusvirksomhed ved andre universiteter
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Consumer Empowerment: Definition, challenges, and opportunities in a sustainable market
Sanam Akhavannasab (Foredragsholder)
22 feb. 2024Aktivitet: Foredrag og mundtlige bidrag › Konferenceoplæg
Presse/medier
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Tysk tørke truer: Mangel på tyskevner fjerner nordjyske arbejdspladser
03/11/2023
2 elementer af Mediedækning
Presse/medie
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Impacts
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2023-11. 'Good Practice Example' ERASMUS+ Award for the IETN project
Romeo V. Turcan (Deltager), Andreea Bujac (Deltager), Yariv Taran (Deltager) & Berit Klitgård Jakobsen (Deltager)
Impact: Politisk impact, Kulturel impact, Livskvalitets impact, Økonomisk impact, Livskvalitets impact