Publikationer pr. år
Publikationer pr. år
Publikationer
Søgeresultater
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2017
Consumption and intergenerational relationships: broadening interpretive research on family consumption by focusing on the grandparent- grandchild relationship
Gram, M., O'Donohoe, S., Marchant, C., Brembeck, H., Johansson, B., Schänzel, H. & Kastarinen, A., 2017, 9th Interpretive Consumer Research Workshop.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
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2015
To pester or please? Methodological challenges of interviewing pre‐school children about consumer decision‐making influence
Grønhøj, A. & Gram, M., 2015, Workshop on Interpretive Consumer Research. European Institute for Advanced Studies in Management, EIASM, 5 s.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
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2008
Exploring the Stakes of Nutri-tainment: a Cross-Cultural Analysis of the Danonino Brand
Gram, M., Ville, I. D. L., Dufeu, C., Boireau, N., Rampnoux, O. & Le Roux, A., 2008, Child and Teen Consumption Conference, Trondheim, Norway. Noseb, 18 s.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning
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2007
Pragmatic age. The meaning of age in relation to consumption of holidays among Danish and German mature travellers: horror-vision or privilege?
Gram, M., 2007, Proceedings of the Nordic Consumer Policy Research Conference 2007. Nordic Council of Ministers; Ministry of Trade and Industry; National Consumer Research Centre, s. 1-14 14 s.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning
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2006
"If we're not going to Italy, I'm not coming" Children as co-decision-makers in the family?
Gram, M., 2006, European Advances in Consumer Research: EACR 2005 Göteborg. Ekström, K. M. & Brembeck, H. (red.). Advances of Consumer Research, s. 112-118Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
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2005
Communication with the family: the case of fun park websites
Gram, M., 2005, IFITT’s Global Travel and Tourism Technology and eBusiness Forum, ENTER conference, 26.-28. januar 2005. Frew, A. J. (red.). Springer, s. 543-555 12 s.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
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1998
Different Parents, Different Dreams: a Comparison of Cultural Values Manifest in Danish, German and British Advertisements
Gram, M. & Niss, H., 1998, International Marketing, Proceeding, Vol. II : 27th EMAC Conference Marketing Research and Practice, Stockholm 20-23 May, 1998.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning
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1996
Culture Analysis: Can Advertisements be a Tool in Culture Analysis?
Gram, M., 1996, Proceedings: European Marketing Academy. European Marketing AcademyPublikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning