Projekter pr. år
Personlig profil
Forskningsprofil
My research is within marketing and consumer research. My empirical studies have covered a variety of consumer segments (families, children, young people and mature consumers) in different national and cultural contexts. I am interested in sustainable consumption. I explore everyday culture such as mundane supermarket shopping and extraordinary consumption such as consumption of holidays. I am particularly interested in consumer tensions and resistance, mixed emotions and dilemmas in consumption along with consumer decision-making processes as relational and anchored in practices and contexts. I am interested in branding and advertising both as a tool to understand contemporary values and to understand the connection between companies and their customers.
My work is interdisciplinary, and I draw on multiple disciplines: marketing and consumer research, tourism and experience research, sociological, anthropological, cultural, semiotic and practice theory. I have experience in a range of different qualitative methodologies (long interviews, ethnographic studies, focus groups and advertising analysis), as well as content analysis and studies based on surveys.
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- 1 Lignende profiler
Samarbejde og topforskningsområder i de sidste fem år
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Meet the family - A family and transition stage
01/01/2021 → 31/12/2024
Projekter: Projekt › Forskning
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Consumption and intergenerational relationships. Broadening interpretive research on family consumption by focusing on the grandparent-parent-grandchild relationship
Gram, M., O'Donohoe, S., Marchant, C., Schänzel, H. & Kastarinen, A.
02/01/2017 → 30/10/2022
Projekter: Projekt › Forskning
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Forskningsprojekt om debat om børnetv i Storbritannien i et komparativt perspektiv
19/05/2010 → 01/12/2010
Projekter: Projekt › Forskning
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Family Patrol
Gram, M., Christensen, L. H. & Jensen, T.
01/02/2006 → 01/12/2007
Projekter: Projekt › Forskning
Publikationer
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Caring consumption and grandchilding practices during Covid-19
O'Donohoe, S. & Gram, M., 2022.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Grandparenting relations in advertising’s ‘familial fictions’
O'Donohoe, S., Gram, M. & Marchant, C., 2022, (E-pub ahead of print) I: Journal of Consumer Culture.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
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I’m still worth it! Women’s displays of post-fifty identities on Instagram - Ethical reflections on displaying data
O'Donohoe, S., Gram, M., Harman, V. & Cappellini, B., jun. 2022.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Madindkøb og supermarkeder
Gram, M., 13 jan. 2022, Mad, mennesker og måltider: Samfundsvidenskabelige perspektiver. Holm, L. & Tange Kristensen, S. (red.). 3 udg. Munksgaard , s. 69-81Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Undervisning › peer review
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Healthy and Indulgent Food Consumption Practices Within Grandparent–Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families
O'Donohoe, S., Gram, M., Marchant, C., Schänzel, H. & Kastarinen, A., 1 dec. 2021, I: Journal of Family Issues. 42, 12, s. 2835-2860 26 s.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
Åben adgangFil6 Citationer (Scopus)36 Downloads (Pure)
Aktiviteter
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Keeping up Appearances: Guests, Identity and Anxiety
Malene Gram (Oplægsholder)
7 dec. 2012Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
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Intergenerational Food Relations
Malene Gram (Oplægsholder)
13 sep. 2012Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
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Consuming Guests: Domestic Hospitality and the Categorization of Guests
Malene Gram (Oplægsholder)
19 aug. 2012Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
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Transition and Student Food
Malene Gram (Oplægsholder)
31 maj 2012Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
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Motherhood and Anticonsumption
Malene Gram (Oplægsholder)
29 mar. 2012Aktivitet: Foredrag og mundtlige bidrag › Foredrag og præsentationer i privat eller offentlig virksomhed
Presse/medier
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Tendensen fortsætter: De unge vælger STEM frem for HUM
08/09/2023
1 element af Mediedækning
Presse/medie
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Tendensen fortsætter: De unge vælger STEM frem for HUM
07/08/2023
1 element af Mediedækning
Presse/medie
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Erhvervslivet tørster efter dem: I weekenden skal talenterne boostes
24/01/2023 → 26/01/2023
10 elementer af Mediedækning
Presse/medie
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