Personlig profil

Forskningsprofil

Lecturer and researcher in Marketing and Branding at the Department of Business and Management and specialized in consumer behavior research. My research interests primarily comprise international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis. 

Uddannelse (Akademiske kvalifikationer)

Ph.D., International Marketing, Country of Origin and Consumer Brand Perception: A developed and emerging market perspective

1 mar. 20116 nov. 2014

Dimissionsdato: 6 nov. 2014

M.Sc. International Business Economics, Why Companies Go Green? Motivations for Proactive Environmental Strategy in Large Danish Companies

1 sep. 200830 jun. 2010

Dimissionsdato: 30 jun. 2010

Emneord

  • Erhvervsøkonomi og Handel
  • Erhverv, kultur og kommunikation

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Samarbejde i de sidste fem år

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