Projekter pr. år
Personlig profil
Forskningsprofil
Julia is a part-time PhD student with several years of industry experience in B2B marketing.
In her research Julia focuses on the link between organizational buying behaviour, organizational information search and sales management. The emphasis is on the information search aspect of organizations throughout the buying process and its application for sales lead qualification. She investigates these topics in the context of digitalization and aims to apply quantitative analytical methods to unveil the potential of data analytics for sales lead qualification.
Uddannelse (Akademiske kvalifikationer)
Culture, Communication, Globalization, Master of Arts
30 aug. 2005 → 1 sep. 2007
Dimissionsdato: 1 sep. 2007
Social Sciences, Bachelor of Arts, Constructor University
1 sep. 2002 → 3 jun. 2005
Dimissionsdato: 3 jun. 2005
Eksterne ansættelser
Sr, Marketing Analytics Manager , SCIEX - Danaher
1 jun. 2014 → …
Emneord
- Erhvervsøkonomi og Handel
Projekter
- 1 Igangværende
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Business-to-business sales lead qualification based on organizational information search in a digital context
Gyorffy-Schäfer, J. (PI (principal investigator)), Andersen, P. H. (PI (principal investigator)) & Roschk, H. (PI (principal investigator))
01/11/2022 → 01/11/2027
Projekter: Projekt › Ph.d.-projekt
Publikationer
- 2 Konferenceabstrakt til konference
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Digital footsteps: Insights from organizational information search for sales lead qualification
Andersen, P. H., Gyorffy-Schäfer, J. & Roschk, H., 2024.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Digital footsteps: How can organizational information search give insights for sales lead qualification?
Andersen, P. H., Gyorffy-Schäfer, J. & Roschk, H., 28 aug. 2023.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
Aktiviteter
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EMAC Conference
Gyorffy-Schäfer, J. (Deltager)
28 maj 2024Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i konference
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IMP Early Researchers Community (IMPEC) (Ekstern organisation)
Gyorffy-Schäfer, J. (Medlem), Taheriruh, M. (Forperson) & Edgal, E. (Forperson)
1 nov. 2023 → …Aktivitet: Medlemskab › Medlemskab af forskningsnetværk eller ekspertgruppe
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IMP Conference 2023
Gyorffy-Schäfer, J. (Deltager)
22 aug. 2023 → 25 aug. 2023Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i konference