Andreea Bujac

Publikationer pr. år

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2024

Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment
Bujac, A., Roschk, H. & Bhatti, W. A., 2024.
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review
2018
Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies
Bujac, A. I., jun. 2018.
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review
1 Downloads (Pure)
2013
Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand
Iacob, A. I., 2013. 8 s.
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review
44 Downloads (Pure)
2012

Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
Iacob, A. I., Kuada, J. & Lawson, L. G., 2012.
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review
Country Image and Brand Perception of Hybrid Products from Emerging Economies
Iacob, A. I., nov. 2012. 30 s.
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Publikationer