Personlig profil


I am en expert in design expertise and design education, especially how to stage the teaching of design expertise through the right challenges. I also have a keen interest in Design based entrepreneurship and promote entrepreneurial initiatives in our Educational programs.

I am part of the research group AAU Design Lab research group, led by Linda Nhu Laursen, and we focus on the role of design in the societal transition towards a more sustainable production and consumption. 25% of Co2 is tied to the consumption of consumer goods and 80% is determined in the design phase. Therefore, design plays a critical role in making the sustainable choice the desirable and preferred choice for users, organisations and in society. Research evolves around responsible resource use, that is how to narrow, slow, close and regenerate resources. Our current project portfolio in circularity covers a range of topics spanning from material re-use in ReshapeWaste, reparability of products and circular consumption of second-hand products. This reflects the diversity of design from material and production methods to construction and interaction aspects, to design DNA, aesthetics, and users. The research and teaching environment is dynamic and team-oriented, with a strong culture of collaboration between colleagues.


Teaching philosophy
Constantly looking for opportunities to improve and innovate teaching, ranging from entire curriculum journey from students’ perspective to redesigning 5 ECTS course modules to improve learning and student engagement. Working with balancing push-pull pedagogical tools and approaches primarily targeting two stages of development of both the individual student and entire classes. First stage being the paradigm shift in novice designers (BSc students) from rational problem solving to abductive reasoning applied to wicked problems. The second stage is accelerating medium novices (MSc students) back into execution mode – reflection-on-action-mode, when they tend to slow down once, they realize the complexity of the design field, profession, and problem-solving approach.

Curriculum, responsible for revisions for Industrial Design BSc and MSc curriculums.

Co-founder of Entrepreneurial Engineering 2013-2021

Supervisor/Coordinator on 3rd, 4th, 5th, 6th semester on Industrial Design BSc (2002-2022)

Supervisor/Coordinator on 1st, 2nd, 3rd and 4th semester on Industrial Design MSc (2002-2022)

Supervisor on 1st, 2nd, 3rd and 4th semester on Entrepreneurial Engineering (2013-2020)

Development of project modules 15-20 ECTS (currently running)

  • Product design 1 (3rd BSc)
  • Product design 2: Product and variants (5th BSc)
  • Business innovation driven by design (1st MSc)

Development of course modules (5ECTS), currently running:

  • Integrated Product development: User-oriented designmethods (4th BSc)
  • Integrated Product development: Product and System (5th BSc)
  • Advanced Integrated Design II: Business development (1st MSc)

Innovative teaching

Designer's Market (ADV II course), teaching design students entreprenurial approach. Combined with teaching book, videos and podcast (DK only)

Define fasen:
Design fasen:


Podcast (DK):


Administrativ profil

Head of Industrial Design

  • Responsible for daily operations and strategy of the Industrial Design section
  • Responsible for staffing teaching tasks at Industrial Design Engineering BSc and MSc
  • Closely collaborating with AAU design lab for aligning teaching and research within design

Ekspertise relateret til FN’s Verdensmål

I 2015 blev FN's medlemslande enige om 17 Verdensmål til at bekæmpe fattigdom, beskytte planeten og sikre velstand for alle. Denne persons arbejde bidrager til følgende verdensmål:

  • Verdensmål 4 - Kvalitetsuddannelse
  • Verdensmål 9 - Industri, innovation og infrastruktur
  • Verdensmål 12 - Ansvarligt forbrug og produktion


  • Industri og Produktion
  • Design processer
  • Konceptudvikling
  • Service Design


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