Projekter pr. år
Personlig profil
Forskningsprofil
My research is within marketing and consumer research. My empirical studies have covered a variety of consumer segments (families, children, young people and mature consumers) in different national and cultural contexts. I am interested in sustainable consumption. I explore everyday culture such as mundane supermarket shopping and extraordinary consumption such as consumption of holidays. I am particularly interested in consumer tensions and resistance, mixed emotions and dilemmas in consumption along with consumer decision-making processes as relational and anchored in practices and contexts. I am interested in branding and advertising both as a tool to understand contemporary values and to understand the connection between companies and their customers.
My work is interdisciplinary, and I draw on multiple disciplines: marketing and consumer research, tourism and experience research, sociological, anthropological, cultural, semiotic and practice theory. I have experience in a range of different qualitative methodologies (long interviews, ethnographic studies, focus groups and advertising analysis), as well as content analysis and studies based on surveys.
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- 1 Lignende profiler
Samarbejde i de sidste fem år
Projekter
- 7 Afsluttet
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Meet the family - A family and transition stage
Gram, M. (Bevillingshaver)
01/01/2021 → 31/12/2024
Projekter: Projekt › Forskning
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Consumption and intergenerational relationships. Broadening interpretive research on family consumption by focusing on the grandparent-parent-grandchild relationship
Gram, M. (PI (principal investigator)), O'Donohoe, S. (Projektdeltager), Marchant, C. (Projektdeltager), Schänzel, H. (Projektdeltager) & Kastarinen, A. (Projektdeltager)
02/01/2017 → 30/10/2022
Projekter: Projekt › Forskning
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Forskningsprojekt om globale reklamer
Gram, M. (Projektdeltager)
19/05/2010 → 01/12/2010
Projekter: Projekt › Forskning
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Forskningsprojekt om debat om børnetv i Storbritannien i et komparativt perspektiv
Gram, M. (Projektdeltager)
19/05/2010 → 01/12/2010
Projekter: Projekt › Forskning
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Family Patrol
Gram, M. (Projektdeltager), Christensen, L. H. (Projektdeltager) & Jensen, T. (Projektdeltager)
01/02/2006 → 01/12/2007
Projekter: Projekt › Forskning
Publikationer
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Grandparenting relations in advertising’s ‘familial fictions’
O'Donohoe, S., Gram, M. & Marchant, C., nov. 2023, I: Journal of Consumer Culture. 23, 4, s. 789-808 20 s.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
Åben adgangFil2 Citationer (Scopus)82 Downloads (Pure) -
Grandparents’ experiences of grandchildren’s caring consumption during the disruption of Covid-19
O'Donohoe, S. & Gram, M., 2023.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Moralizing meat consumption in the disruptive era of climate change: The case of emergent adults
Grønhøj, A. & Gram, M., 2023.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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Caring consumption and grandchilding practices during Covid-19
O'Donohoe, S. & Gram, M., 2022.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
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I’m still worth it! Women’s displays of post-fifty identities on Instagram - Ethical reflections on displaying data
O'Donohoe, S., Gram, M., Harman, V. & Cappellini, B., jun. 2022.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
Aktiviteter
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Doctoral examination, The University of Auckland, New Zealand
Gram, M. (Andet)
2 okt. 2023Aktivitet: Andet
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Journal of Marketing Management (Tidsskrift)
Gram, M. (Fagfællebedømmer)
31 jul. 2023Aktivitet: Redaktionelt arbejde og fagfællebedømmelse › Peer reviewer/fagfællebedømmer af manuskripter › Forskning
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Consumer Culture Theory Conference
Gram, M. (Deltager)
27 jun. 2023 → 30 jun. 2023Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i konference
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Journal of Youth Studies (Tidsskrift)
Gram, M. (Fagfællebedømmer)
24 mar. 2023Aktivitet: Redaktionelt arbejde og fagfællebedømmelse › Peer reviewer/fagfællebedømmer af manuskripter › Forskning
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Consumer Culture Theory Conference (Begivenhed)
Gram, M. (Fagfællebedømmer)
17 jan. 2023Aktivitet: Redaktionelt arbejde og fagfællebedømmelse › Peer reviewer/fagfællebedømmer af manuskripter › Forskning
Presse/medier
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Tysk tørke truer: Mangel på tyskevner fjerner nordjyske arbejdspladser
03/11/2023
2 elementer af Mediedækning
Presse/medie
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Tendensen fortsætter: De unge vælger STEM frem for HUM
07/08/2023 → 08/09/2023
2 elementer af Mediedækning
Presse/medie
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