Jochen Hoffmann

Forskningsprofil

My research is situated at the intersection of organizational communication, political communication, and public relations. I am particularly interested in how organizations, institutions, and public actors communicate in situations marked by tension, ambiguity, and contested legitimacy. A recurring theme in my work is boundary work: how communication draws, maintains, challenges, or shifts boundaries between organizations and their environments, between public and private responsibilities, and between professional, organizational, societal, and media expectations.

Current areas of interest include corporate social responsibility, corporate social advocacy, brand activism, strategic communication, and communication in hybrid and interdisciplinary organizational contexts. Across these fields, I study how legitimacy, responsibility, and authority are produced, negotiated, and questioned through communication.