Forskningsplan: Dialog i årsrapporter

 

As part of the project ‘Shaping Identity in European Annual Reports', this contribution focuses on the thematisation of stakeholder-dialogue and the way companies present themselves as being dialogue-oriented in annual reports. The research plan is a three-step-process comprising first a theoretical investigation of the notion of stakeholder dialogue, second a linguistic analysis of the use of the word stakeholder dialogue and of the presentation of stakeholder engagement, and third a reader survey meant to uncover the opinions of central reader groups regarding stakeholder possibilities and limitations of the thematisation of stakeholder-dialogue as an instrument of shaping and communicating corporate identity.