Moving Markets - Making Food an Everyday (mega) Event

The overall aim of this PhD project is to develop a new design concept for Roskilde Dyrskue that reflect and communicate the qualities of Danish farmers products and services into modern urban and sub-urban food cultures. The aim is to identify the new food event consumers, to propose new design openings and to assists the partners in the evaluation of the actual implementation of the new designs.

The aim is therefore to understand the present design processes in mega food events as a mean to strengthen, rationalize and consolidate the opening of tomorrows design of food events. The Global scene of experiences in this area, and related areas, is expected to be included when possible and relevant.