10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve

Guro Refsum Sanden

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review

Resumé

One of the challenges multinational corporations (MNCs) are faced with, is the question of how to communicate through the language barriers presented by linguistic diversity. An increasing number of companies choose to address these issues through corporate language policies, for example by adopting a common corporate language. Language policies are often seen as a cheap and easy solution to overcome communicative problems, but previous research has demonstrated that there might be several potentially negative consequences associated with them. The purpose of this paper is to shed some light on the role of corporate language policies in international management, and to emphasise the power of language as it reveals itself if language policies are treated without care. The 10 “language policy mistakes” discussed in this paper are; problems at the individual level, problems in regards to collaboration and group dynamics, communicative problems, language policies which leads to reallocation of power, divergence between de facto vs. de jure language policies, language policies which are not aligned with the overall business plan of the company, language management tools which are implemented incautiously, reactive rather than proactive language policies, inadequate language policies due to unawareness, and finally, inadequate language policies due to unresponsiveness.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider31
StatusUdgivet - 2014
Udgivet eksterntJa
BegivenhedThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, USA
Varighed: 1 aug. 20145 aug. 2014
Konferencens nummer: 74
http://aom.org/annualmeeting/

Konference

KonferenceThe Academy of Management Annual Meeting 2014
Nummer74
LandUSA
ByPhiladelphia
Periode01/08/201405/08/2014
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Sanden, G. R. (2014). 10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve. Afhandling præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.
Sanden, Guro Refsum. / 10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve. Afhandling præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.31 s.
@conference{fdd994f89dd546a6b097eec1b7c801e1,
title = "10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve",
abstract = "One of the challenges multinational corporations (MNCs) are faced with, is the question of how to communicate through the language barriers presented by linguistic diversity. An increasing number of companies choose to address these issues through corporate language policies, for example by adopting a common corporate language. Language policies are often seen as a cheap and easy solution to overcome communicative problems, but previous research has demonstrated that there might be several potentially negative consequences associated with them. The purpose of this paper is to shed some light on the role of corporate language policies in international management, and to emphasise the power of language as it reveals itself if language policies are treated without care. The 10 “language policy mistakes” discussed in this paper are; problems at the individual level, problems in regards to collaboration and group dynamics, communicative problems, language policies which leads to reallocation of power, divergence between de facto vs. de jure language policies, language policies which are not aligned with the overall business plan of the company, language management tools which are implemented incautiously, reactive rather than proactive language policies, inadequate language policies due to unawareness, and finally, inadequate language policies due to unresponsiveness.",
author = "Sanden, {Guro Refsum}",
note = "CBS Library does not have access to the material; null ; Conference date: 01-08-2014 Through 05-08-2014",
year = "2014",
language = "English",
url = "http://aom.org/annualmeeting/",

}

Sanden, GR 2014, '10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve', Paper fremlagt ved The Academy of Management Annual Meeting 2014, Philadelphia, USA, 01/08/2014 - 05/08/2014.

10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve. / Sanden, Guro Refsum.

2014. Afhandling præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review

TY - CONF

T1 - 10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve

AU - Sanden, Guro Refsum

N1 - CBS Library does not have access to the material

PY - 2014

Y1 - 2014

N2 - One of the challenges multinational corporations (MNCs) are faced with, is the question of how to communicate through the language barriers presented by linguistic diversity. An increasing number of companies choose to address these issues through corporate language policies, for example by adopting a common corporate language. Language policies are often seen as a cheap and easy solution to overcome communicative problems, but previous research has demonstrated that there might be several potentially negative consequences associated with them. The purpose of this paper is to shed some light on the role of corporate language policies in international management, and to emphasise the power of language as it reveals itself if language policies are treated without care. The 10 “language policy mistakes” discussed in this paper are; problems at the individual level, problems in regards to collaboration and group dynamics, communicative problems, language policies which leads to reallocation of power, divergence between de facto vs. de jure language policies, language policies which are not aligned with the overall business plan of the company, language management tools which are implemented incautiously, reactive rather than proactive language policies, inadequate language policies due to unawareness, and finally, inadequate language policies due to unresponsiveness.

AB - One of the challenges multinational corporations (MNCs) are faced with, is the question of how to communicate through the language barriers presented by linguistic diversity. An increasing number of companies choose to address these issues through corporate language policies, for example by adopting a common corporate language. Language policies are often seen as a cheap and easy solution to overcome communicative problems, but previous research has demonstrated that there might be several potentially negative consequences associated with them. The purpose of this paper is to shed some light on the role of corporate language policies in international management, and to emphasise the power of language as it reveals itself if language policies are treated without care. The 10 “language policy mistakes” discussed in this paper are; problems at the individual level, problems in regards to collaboration and group dynamics, communicative problems, language policies which leads to reallocation of power, divergence between de facto vs. de jure language policies, language policies which are not aligned with the overall business plan of the company, language management tools which are implemented incautiously, reactive rather than proactive language policies, inadequate language policies due to unawareness, and finally, inadequate language policies due to unresponsiveness.

M3 - Paper without publisher/journal

ER -

Sanden GR. 10 Reasons Why Corporate Language Policies Can Create More Problems Than They Solve. 2014. Afhandling præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.