TY - JOUR
T1 - Many Faces of Patriotism
T2 - Patriotic Dispositif and Creative (Counter-)Conduct of Russian Fashion Designers
AU - Gurova, Olga
PY - 2021
Y1 - 2021
N2 - This article explores the multiplicity of discoursive articulations of patriotism in Russia in the context of “patriotic frenzy” observed in the country and reached in fashion. Patriotism is considered a socially constructed, multi-layered category defined in relation to nationalism and cosmopolitanism. To explore the interpretations of patriotism, this research uses the concept of governmentality of Michel Foucault and proposes the concept of “patriotic dispositif,” which conducts the creative conduct of fashion designers by encouraging them to follow patriotic fashion. At the same time, fashion designers can either support it or have freedom for counter-conduct, which is manifested in cosmopolitan, cultural and economic patriotic discourses. The article is based on nineteen in-depth interviews and secondary data analyzed with the use of post-structuralist discourse theory.
AB - This article explores the multiplicity of discoursive articulations of patriotism in Russia in the context of “patriotic frenzy” observed in the country and reached in fashion. Patriotism is considered a socially constructed, multi-layered category defined in relation to nationalism and cosmopolitanism. To explore the interpretations of patriotism, this research uses the concept of governmentality of Michel Foucault and proposes the concept of “patriotic dispositif,” which conducts the creative conduct of fashion designers by encouraging them to follow patriotic fashion. At the same time, fashion designers can either support it or have freedom for counter-conduct, which is manifested in cosmopolitan, cultural and economic patriotic discourses. The article is based on nineteen in-depth interviews and secondary data analyzed with the use of post-structuralist discourse theory.
KW - Nationalism
KW - patriotism
KW - governmentality
KW - post-structuralist discourse theory
KW - fashion designers
KW - Russia
U2 - 10.1080/10253866.2019.1674652
DO - 10.1080/10253866.2019.1674652
M3 - Journal article
SN - 1025-3866
VL - 24
SP - 169
EP - 193
JO - Consumption, Markets & Culture
JF - Consumption, Markets & Culture
IS - 2
ER -