A case study of an organisation development of duality

This paper seeks to comprehend what the organisational circumstances (conditions) look like that induces an organisation to develop its exploitation and exploration capabilities to duality. This is done by studying changes in the organisational characteristics in a Danish manufacturer of accessories for house windows during the expansion leading to global operation. The study comprises 2½ years of detailed study and a retrospective study of approximately 30 years. The data collection was mainly based on semi-structured interviews. The findings add a new approach to continuous innovation theory by uncovering how organisational conditions affect the development and integration of exploitation and exploration capabilities.