A futuristic outlook on business models and business model innovation in a future green society

Companies nowadays invest more capital and resources in green technologies and increasingly start to think more radically when considering their business model innovation processes. However, the development and innovation of green business models to the so called green society is a complex venture and has not been widely researched yet. The study of green oriented innovation has intensified tremendously in the last decade due to both user demand ('pull') and the development of new mobile and wireless communication technologies ('push'), which gives hope in bringing the green society vision into reality. Accordingly, this paper portrays a conceptual futuristic outlook into the development of green oriented business models, and clarifies the processes of business model innovation for the future green society.