Abstract
The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?
Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.
The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.
The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
Originalsprog | Engelsk |
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Titel | Design for Next : Proceedings of the 12th European Academy of Design Conference |
Redaktører | Loredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson |
Antal sider | 13 |
Forlag | Routledge |
Publikationsdato | 6 sep. 2017 |
Sider | 3669-3682 |
ISBN (Trykt) | 978-1-138-09023-1 |
DOI | |
Status | Udgivet - 6 sep. 2017 |
Begivenhed | 12th European Academy of Design Conference - Rome, Italien Varighed: 12 apr. 2017 → 14 apr. 2017 http://www.designfornext.org/ |
Konference
Konference | 12th European Academy of Design Conference |
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Land/Område | Italien |
By | Rome |
Periode | 12/04/2017 → 14/04/2017 |
Internetadresse |
Navn | The Design Journal |
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Nummer | Suppl. 1 |
Vol/bind | 20 |
ISSN | 1460-6925 |