A Heuristic for Improving Transmedia Exhibition Experience

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Abstrakt

The area of interest is transmedia experiences in exhibitions. The research question is: How to involve visitors in a transmedia experience for an existing exhibition, which bridges the pre-, during- and post-experience?

Research through design, and action research are the methods used to design and reflect on a transmedia experience for an existing exhibition. This is framed with literature about exhibitions and transmedia, and analyzed with quantitative data from a case-study of visitors in the exhibition; this is organizationally contextualized.

The contribution covers a significant gap in the scientific field of designing transmedia experience in an exhibition context that links the pre- and post-activities to the actual visit (during-activities). The result of this study is a preliminary heuristic for establishing a relation between the platform and content complexity in transmedia exhibitions.
OriginalsprogEngelsk
TitelDesign for Next : Proceedings of the 12th European Academy of Design Conference
RedaktørerLoredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson
Antal sider13
ForlagRoutledge
Publikationsdato6 sep. 2017
Sider3669-3682
ISBN (Trykt)978-1-138-09023-1
DOI
StatusUdgivet - 6 sep. 2017
Begivenhed12th European Academy of Design Conference - Rome, Italien
Varighed: 12 apr. 201714 apr. 2017
http://www.designfornext.org/

Konference

Konference12th European Academy of Design Conference
LandItalien
ByRome
Periode12/04/201714/04/2017
Internetadresse
NavnThe Design Journal
NummerSuppl. 1
Vol/bind20
ISSN1460-6925

Citationsformater

Selvadurai, V., & Rosenstand, C. A. F. (2017). A Heuristic for Improving Transmedia Exhibition Experience. I L. Di Lucchio, L. Imbesi, & P. Atkinson (red.), Design for Next: Proceedings of the 12th European Academy of Design Conference (s. 3669-3682). Routledge. The Design Journal, Nr. Suppl. 1, Bind. 20 https://doi.org/10.1080/14606925.2017.1352873