A Rhetorical Analysis of Village

Lars Pynt Andersen

doi:10.1386/sfs.1.1.127_1

A Rhetorical Analysis of Village

Lars Pynt Andersen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

The award-winning TV spot Village is a creative example of NGO advertising using condensed visual stprytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discused in relation to contexts, strategy and communication ethics.

Originalsprog	Engelsk
Tidsskrift	Short Film Studies
Vol/bind	1
Udgave nummer	1
Sider (fra-til)	127-130
Antal sider	4
ISSN	2042-7824
DOI	https://doi.org/10.1386/sfs.1.1.127_1
Status	Udgivet - 2011
Udgivet eksternt	Ja

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10.1386/sfs.1.1.127_1

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Citationsformater

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abstract = "The award-winning TV spot Village is a creative example of NGO advertising using condensed visual stprytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discused in relation to contexts, strategy and communication ethics.",

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DO - 10.1386/sfs.1.1.127_1

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