A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Sebastian Evald Stück; Kristian Brøndum Kristiansen; Christian Nielsen

A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Sebastian Evald Stück
, Kristian Brøndum Kristiansen
, Christian Nielsen

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning

Abstract

The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

Originalsprog	Engelsk
Publikationsdato	2022
Antal sider	23
Status	Udgivet - 2022

AUB Link

Søg efter materialet i Aalborg Universitetsbiblioteks søgemaskine

Citationsformater

@conference{a5e5ef7ceeb24286bbda805862467dfa,

title = "A Teaching case on CUBIC{\textquoteright}s business model dilemma: Help CUBIC balance the value propositions required by different customer segments",

abstract = "The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions. ",

keywords = "Business Model, Business Model Innovation, Value Proposition, Customer segments",

author = "St{\"u}ck, \{Sebastian Evald\} and Kristiansen, \{Kristian Br{\o}ndum\} and Christian Nielsen",

year = "2022",

language = "English",

}

TY - ABST

T1 - A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

AU - Stück, Sebastian Evald

AU - Kristiansen, Kristian Brøndum

AU - Nielsen, Christian

PY - 2022

Y1 - 2022

N2 - The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

AB - The purpose of this teaching case is to foster discussion and reflection about the opportunities and pitfalls of business model innovation in a company serving several customer segments that require different value propositions.

KW - Business Model

KW - Business Model Innovation

KW - Value Proposition

KW - Customer segments

M3 - Conference abstract for conference

ER -

A Teaching case on CUBIC’s business model dilemma: Help CUBIC balance the value propositions required by different customer segments

Abstract

AUB Link

Fingeraftryk

Citationsformater