A thousand-mile journey begins with the very first step: The case of a product-centric manufacturing firm’s transformation towards servitization

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Resumé

This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to capture evidence from a conventional Danish manufacturing firm embarking on a servitization journey. The findings highlight two aspects: (1) managerial challenges and (2) operational conflicts. Eight managerial propositions are presented and collectively these contribute to resolve the complex situation that a conventional product-centric manufacturing firm deals with when it commits to transforming its organization toward integrated product-service, especially when going after advanced services. In addition, we bring together the key arguments between the servitization-related literature and the dilemma faced. The gap leads to three research propositions addressing the operations domain of servitization. We emphasize a need to investigate servitization from a holistic point of view.
OriginalsprogEngelsk
TidsskriftCIRP Journal of Manufacturing Science and Technology
ISSN1755-5817
StatusAccepteret/In press - 2019

Citer dette

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abstract = "This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to capture evidence from a conventional Danish manufacturing firm embarking on a servitization journey. The findings highlight two aspects: (1) managerial challenges and (2) operational conflicts. Eight managerial propositions are presented and collectively these contribute to resolve the complex situation that a conventional product-centric manufacturing firm deals with when it commits to transforming its organization toward integrated product-service, especially when going after advanced services. In addition, we bring together the key arguments between the servitization-related literature and the dilemma faced. The gap leads to three research propositions addressing the operations domain of servitization. We emphasize a need to investigate servitization from a holistic point of view.",
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AU - Møller, Charles

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N2 - This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to capture evidence from a conventional Danish manufacturing firm embarking on a servitization journey. The findings highlight two aspects: (1) managerial challenges and (2) operational conflicts. Eight managerial propositions are presented and collectively these contribute to resolve the complex situation that a conventional product-centric manufacturing firm deals with when it commits to transforming its organization toward integrated product-service, especially when going after advanced services. In addition, we bring together the key arguments between the servitization-related literature and the dilemma faced. The gap leads to three research propositions addressing the operations domain of servitization. We emphasize a need to investigate servitization from a holistic point of view.

AB - This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to capture evidence from a conventional Danish manufacturing firm embarking on a servitization journey. The findings highlight two aspects: (1) managerial challenges and (2) operational conflicts. Eight managerial propositions are presented and collectively these contribute to resolve the complex situation that a conventional product-centric manufacturing firm deals with when it commits to transforming its organization toward integrated product-service, especially when going after advanced services. In addition, we bring together the key arguments between the servitization-related literature and the dilemma faced. The gap leads to three research propositions addressing the operations domain of servitization. We emphasize a need to investigate servitization from a holistic point of view.

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M3 - Journal article

JO - CIRP Journal of Manufacturing Science and Technology

JF - CIRP Journal of Manufacturing Science and Technology

SN - 1755-5817

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