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Abstract
This paper explores and rationalizes why a conventional product-centric manufacturing firm struggles to take the first steps toward servitization, especially towards the advanced services scenario. A case study research method has been applied to capture evidence from a conventional Danish manufacturing firm embarking on a servitization journey. The findings highlight two aspects: (1) managerial challenges and (2) operational conflicts. Eight managerial propositions are presented and collectively these contribute to resolve the complex situation that a conventional product-centric manufacturing firm deals with when it commits to transforming its organization toward integrated product-service, especially when going after advanced services. In addition, we bring together the key arguments between the servitization-related literature and the dilemma faced. The gap leads to three research propositions addressing the operations domain of servitization. We emphasize a need to investigate servitization from a holistic point of view.
Originalsprog | Engelsk |
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Tidsskrift | CIRP Journal of Manufacturing Science and Technology |
Vol/bind | 27 |
Sider (fra-til) | 102-113 |
Antal sider | 12 |
ISSN | 1755-5817 |
DOI | |
Status | Udgivet - nov. 2019 |
Fingeraftryk
Dyk ned i forskningsemnerne om 'A thousand-mile journey begins with the very first step: The case of a product-centric manufacturing firm's transformation towards servitization'. Sammen danner de et unikt fingeraftryk.Projekter
- 1 Afsluttet
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A data-driven approach toward digital servitization
Chen, K., Møller, C. & Lassen, A. H.
01/02/2017 → 02/11/2020
Projekter: Projekt › Forskning
Publikation
- 2 Citationer
- 1 Ph.d.-afhandling
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Data-Enabled Organizational Transformation of a Manufacturing Company: Toward a Systematic Methodology to Facilitate Digital Servitization
Chen, K-L., 2020, Aalborg Universitetsforlag.Publikation: Ph.d.-afhandling
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