Actions and advice in coli: a mobile social network to support agricultural peer learning

Hendrik Knoche, HS Jamadagni, PR Sheshagiri Rao, Jeffrey Huang

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1 Citationer (Scopus)

Abstrakt

To improve their agricultural output, farmers require timely and contextualized information and advice. Relevant information and advice provided by trusted peers represents a promising approach. We present the considerations for the design of coli, an agricultural information network on touch screen equipped smart phones and results from its 10-month trial with 15 farmers in a village in India. Although some farmers avoided dispensing prescriptive advice in person due to fear of liability, they had no reservations about sharing their farming activities via a mobile phone application. Richer farmers were more inclined to trust the information entered by other farmers than the marginal farmers, who found it useful but preferred first-hand verification of outcomes. Only proactive farmers, however, were motivated enough to enter data.
OriginalsprogEngelsk
TitelProceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct
ForlagAssociation for Computing Machinery
Publikationsdato2015
Sider1191-1198
ISBN (Trykt)978-1-4503-3653-6
DOI
StatusUdgivet - 2015
Begivenhed17th International Conference on Human-Computer Interaction with Mobile Devices and Services - Copenhagen, Danmark
Varighed: 24 aug. 201527 aug. 2015

Konference

Konference17th International Conference on Human-Computer Interaction with Mobile Devices and Services
LandDanmark
ByCopenhagen
Periode24/08/201527/08/2015

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