Active employee communication roles in the future: Voluntary no more?

Joost W.M. Verhoeven, Vibeke Thøis Madsen

    Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review


    In order to be successful in contemporary organizations, it is not enough for employees to engage in task-supporting communication. Increasingly, employees are also expected to contribute to the functioning of the organization as a whole: for example, by representing the organization in societal discourses, by scanning for environmental changes in norms or technology (Kim and Rhee, 2011), and by defending the organization when faced with criticism (Luoma-aho, 2015). This extended role definition challenges and complicates organizational communication for employees, and increases job demands considerably. While several active employee behaviors have received quite some attention, no typology for employee communication roles exists that is firmly grounded organizational-, corporate-, and strategic communication literature. This is unfortunate because many communication tasks are now shifting from the communication professionals to employees. This paper aims to improve our understanding of communication role expectations and role enactment in the future workspace
    Antal sider2
    StatusUdgivet - 2019
    BegivenhedBledCom 2019: Trust and Reputation - Rikli Balance Hotel, Lake Bled, Slovenien
    Varighed: 4 jul. 20197 jul. 2019
    Konferencens nummer: 26


    KonferenceBledCom 2019
    LokationRikli Balance Hotel
    ByLake Bled

    Bibliografisk note

    , Communication roles, Employee Advocacy


    Dyk ned i forskningsemnerne om 'Active employee communication roles in the future: Voluntary no more?'. Sammen danner de et unikt fingeraftryk.