Advertising Avoidance Stategies in Emerging Economies: Exploring Gender Differences

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	25 jun. 2011
Antal sider	10
Status	Udgivet - 25 jun. 2011
Begivenhed	International Conference on Research in Advertising - Berlin, Tyskland Varighed: 24 jun. 2011 → 25 nov. 2011

Konference	International Conference on Research in Advertising
Land/Område	Tyskland
By	Berlin
Periode	24/06/2011 → 25/11/2011

AUB Link

@conference{b505f7c2238541d693335cde45404b05,

title = "Advertising Avoidance Stategies in Emerging Economies: Exploring Gender Differences",

author = "Dan Petrovici and John Ford and Marinova, {Svetla Trifonova} and Marinov, {Marin Alexandrov}",

year = "2011",

month = jun,

day = "25",

language = "English",

note = "International Conference on Research in Advertising, ICORIA ; Conference date: 24-06-2011 Through 25-11-2011",

}