Anxieties in modern society related to food and advertising.: An exploratory study of the Danonino brand in a cross-cultural perspective

Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective

Alexandre Coutant, Inès de la Ville, Malene Gram, Nathalie Boireau

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2009
Antal sider	14
Status	Udgivet - 2009
Begivenhed	Marketing Communications in a Hypermodern Society - Aarhus, Danmark Varighed: 26 mar. 2009 → 27 apr. 2009 Konferencens nummer: 4

Konference	Marketing Communications in a Hypermodern Society
Nummer	4
Land/Område	Danmark
By	Aarhus
Periode	26/03/2009 → 27/04/2009

@conference{e1eb7f80332411deb107000ea68e967b,

title = "Anxieties in modern society related to food and advertising.: An exploratory study of the Danonino brand in a cross-cultural perspective",

author = "Alexandre Coutant and {de la Ville}, In{\`e}s and Malene Gram and Nathalie Boireau",

year = "2009",

language = "English",

note = "Marketing Communications in a Hypermodern Society ; Conference date: 26-03-2009 Through 27-04-2009",

}

Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective. / Coutant, Alexandre; de la Ville, Inès; Gram, Malene et al.
2009. Afhandling præsenteret på Marketing Communications in a Hypermodern Society, Aarhus, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review