Applying and developing mass customization in construction industries – A multi case study

Kim Nørgaard Jensen, Margherita Pero, Kjeld Nielsen*, Thomas Ditlev Brunø

*Kontaktforfatter

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

Mass customization as a strategy has been utilised successfully in the manufacturing industry
meeting customers’ idiosyncratic needs in a cost-efficient way. The productivity of the Danish
manufacturing industry has increased six times over the last 50 years, whereas the Danish
construction industry has only doubled. Mass customization has not been extensively explored
in the construction industry; therefore, the theoretical background is currently limited. Nevertheless, utilization of mass customization as a strategy might have potentials in the construction
industry. This research is a multi-case study of 11 companies in the construction industry focusing on how the cases apply the three fundamental capabilities of mass customization 1)
solution space development, 2) choice navigation and 3) robust process design, and how their
improvement initiatives effect performance, and how the cases plan to develop the three fundamental capabilities of mass customization. The outset is an analysis of project phases and critical success factors characterizing the cases followed by an analysis of how the cases apply
and plan to develop the nine tools and approaches supporting the development of the three
fundamental capabilities of mass customization. The data are collected through interview as a
two-way communicative approach providing holistic and in-depth explanations of the 18 variables of the analysis. The results are that all 11 cases aim at increasing all nine tools and
approaches, which strengthen the utilization of the three fundamental capabilities of mass customization in the sense of improving the productivity. This research put forward a definition of
mass customization intending to make the concept more visible and accessible for the construction industry.
OriginalsprogEngelsk
Artikelnummer1
TidsskriftInternational Journal of Construction Supply Chain Management
Vol/bind10
Udgave nummer3
Sider (fra-til)141-172
Antal sider30
ISSN1179-0776
DOI
StatusUdgivet - dec. 2020

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