This handbook answers the demands for information on the field of arts-in-business. It is addressed both to consultants and leaders interested in forging creative alliances. With this report my intention is to provide a theoretical framing for the arts-in-business and a practical guide. Many have heard about the possibility to use the arts in a business context, but still many are not quite sure about what this means in practical terms. I would like to pass on the experiences I’ve collected during the project Artbase 2005.