Augmented reality-based advertising strategies for paper leaflets

Markus Löchtefeld, Matthias Böhmer, Florian Daiber, Sven Gehring

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

8 Citationer (Scopus)

Originalsprog	Udefineret/Ukendt
Titel	Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Antal sider	8
Publikationsdato	2013
Sider	1015-1022
Status	Udgivet - 2013

AUB Link

@inproceedings{9b2f97bfd27048058ebc4dd873e531f0,

title = "Augmented reality-based advertising strategies for paper leaflets",

author = "Markus L{\"o}chtefeld and Matthias B{\"o}hmer and Florian Daiber and Sven Gehring",

year = "2013",

language = "Udefineret/Ukendt",

pages = "1015--1022",

booktitle = "Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication",

}

Augmented reality-based advertising strategies for paper leaflets. / Löchtefeld, Markus; Böhmer, Matthias; Daiber, Florian et al.
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication. 2013. s. 1015-1022.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review