Before and After GDPR: The Changes in Third Party Presence at Public and Private European Websites

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Resumé

The commencement of EU’s General Data Protection (GDPR) has led to massive compliance and consent activities on websites. But did the new regulation result in fewer third party server appearances? Based on an eight months longitudinal study from February to September 2018 of 1250 popular websites in Europe and US, we present a mapping of the subtle shifts in the third party topology before and after May 25, 2018. The 1250 websites cover 39 European countries from EU, EEA, and outside EU, belonging to categories that cover both public-oriented citizen services, as well as commercially-oriented sites. The developments in the numbers and types of third party vary for categories of websites and countries. Analyzing the number of third parties over time, even though we notice a decline in the number of third parties in websites belonging to certain categories, we are cautious about attributing these effects to the general assumption that GDPR would lead to less third party activity. We believe that it is quite difficult to draw conclusions on cause-effect relationships in such a complex environment with many impacting factors. 

OriginalsprogEngelsk
TitelThe Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019
Antal sider11
ForlagAssociation for Computing Machinery
Publikationsdato13 maj 2019
Sider1590-1600
ISBN (Trykt)978-1-4503-6674-8
ISBN (Elektronisk)9781450366748
DOI
StatusUdgivet - 13 maj 2019
BegivenhedThe Web Conference 2019 (previously WWW) - San Francisco, USA
Varighed: 13 maj 201917 maj 2019
Konferencens nummer: 30th
https://www2019.thewebconf.org/

Konference

KonferenceThe Web Conference 2019 (previously WWW)
Nummer30th
LandUSA
BySan Francisco
Periode13/05/201917/05/2019
Internetadresse

Fingerprint

data protection
website
EU
EEA
longitudinal study
citizen
regulation
cause

Citer dette

Sørensen, J. K., & Kosta, S. (2019). Before and After GDPR: The Changes in Third Party Presence at Public and Private European Websites. I The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019 (s. 1590-1600). Association for Computing Machinery. https://doi.org/10.1145/3308558.3313524
Sørensen, Jannick Kirk ; Kosta, Sokol. / Before and After GDPR : The Changes in Third Party Presence at Public and Private European Websites. The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019. Association for Computing Machinery, 2019. s. 1590-1600
@inproceedings{350cff418ab24afa81d29057fdaee76a,
title = "Before and After GDPR: The Changes in Third Party Presence at Public and Private European Websites",
abstract = "The commencement of EU’s General Data Protection (GDPR) has led to massive compliance and consent activities on websites. But did the new regulation result in fewer third party server appearances? Based on an eight months longitudinal study from February to September 2018 of 1250 popular websites in Europe and US, we present a mapping of the subtle shifts in the third party topology before and after May 25, 2018. The 1250 websites cover 39 European countries from EU, EEA, and outside EU, belonging to categories that cover both public-oriented citizen services, as well as commercially-oriented sites. The developments in the numbers and types of third party vary for categories of websites and countries. Analyzing the number of third parties over time, even though we notice a decline in the number of third parties in websites belonging to certain categories, we are cautious about attributing these effects to the general assumption that GDPR would lead to less third party activity. We believe that it is quite difficult to draw conclusions on cause-effect relationships in such a complex environment with many impacting factors. 
",
keywords = "GDPR, web privacy measurement, third party web services, EU, public service media, private media, Tracker, Web measurement, Third-Party web server, General Data Protection Regulation, Public Services",
author = "S{\o}rensen, {Jannick Kirk} and Sokol Kosta",
year = "2019",
month = "5",
day = "13",
doi = "10.1145/3308558.3313524",
language = "English",
isbn = "978-1-4503-6674-8",
pages = "1590--1600",
booktitle = "The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019",
publisher = "Association for Computing Machinery",
address = "United States",

}

Sørensen, JK & Kosta, S 2019, Before and After GDPR: The Changes in Third Party Presence at Public and Private European Websites. i The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019. Association for Computing Machinery, s. 1590-1600, San Francisco, USA, 13/05/2019. https://doi.org/10.1145/3308558.3313524

Before and After GDPR : The Changes in Third Party Presence at Public and Private European Websites. / Sørensen, Jannick Kirk; Kosta, Sokol.

The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019. Association for Computing Machinery, 2019. s. 1590-1600.

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

TY - GEN

T1 - Before and After GDPR

T2 - The Changes in Third Party Presence at Public and Private European Websites

AU - Sørensen, Jannick Kirk

AU - Kosta, Sokol

PY - 2019/5/13

Y1 - 2019/5/13

N2 - The commencement of EU’s General Data Protection (GDPR) has led to massive compliance and consent activities on websites. But did the new regulation result in fewer third party server appearances? Based on an eight months longitudinal study from February to September 2018 of 1250 popular websites in Europe and US, we present a mapping of the subtle shifts in the third party topology before and after May 25, 2018. The 1250 websites cover 39 European countries from EU, EEA, and outside EU, belonging to categories that cover both public-oriented citizen services, as well as commercially-oriented sites. The developments in the numbers and types of third party vary for categories of websites and countries. Analyzing the number of third parties over time, even though we notice a decline in the number of third parties in websites belonging to certain categories, we are cautious about attributing these effects to the general assumption that GDPR would lead to less third party activity. We believe that it is quite difficult to draw conclusions on cause-effect relationships in such a complex environment with many impacting factors. 


AB - The commencement of EU’s General Data Protection (GDPR) has led to massive compliance and consent activities on websites. But did the new regulation result in fewer third party server appearances? Based on an eight months longitudinal study from February to September 2018 of 1250 popular websites in Europe and US, we present a mapping of the subtle shifts in the third party topology before and after May 25, 2018. The 1250 websites cover 39 European countries from EU, EEA, and outside EU, belonging to categories that cover both public-oriented citizen services, as well as commercially-oriented sites. The developments in the numbers and types of third party vary for categories of websites and countries. Analyzing the number of third parties over time, even though we notice a decline in the number of third parties in websites belonging to certain categories, we are cautious about attributing these effects to the general assumption that GDPR would lead to less third party activity. We believe that it is quite difficult to draw conclusions on cause-effect relationships in such a complex environment with many impacting factors. 


KW - GDPR

KW - web privacy measurement

KW - third party web services

KW - EU

KW - public service media

KW - private media

KW - Tracker

KW - Web measurement

KW - Third-Party web server

KW - General Data Protection Regulation

KW - Public Services

UR - http://www.scopus.com/inward/record.url?scp=85066914029&partnerID=8YFLogxK

U2 - 10.1145/3308558.3313524

DO - 10.1145/3308558.3313524

M3 - Article in proceeding

SN - 978-1-4503-6674-8

SP - 1590

EP - 1600

BT - The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019

PB - Association for Computing Machinery

ER -

Sørensen JK, Kosta S. Before and After GDPR: The Changes in Third Party Presence at Public and Private European Websites. I The Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019. Association for Computing Machinery. 2019. s. 1590-1600 https://doi.org/10.1145/3308558.3313524