Booster Cards: A Practical Tool for Unlocking Business Model Innovation

Peter Thomsen; Jesper Chrautwald Sort; Kristian Brøndum Kristiansen

doi:10.5278/ojs.jbm.v7i3.2585

Booster Cards: A Practical Tool for Unlocking Business Model Innovation

Peter Thomsen, Jesper Chrautwald Sort, Kristian Brøndum Kristiansen

Business Design Lab

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as
dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.

Originalsprog	Dansk
Tidsskrift	Journal of Business Models
Vol/bind	7
Udgave nummer	3
Sider (fra-til)	131-142
Antal sider	11
ISSN	2246-2465
DOI	https://doi.org/10.5278/ojs.jbm.v7i3.2585
Status	Udgivet - 2019

Emneord

Business models, business model innovation, teaching

Adgang til dokumentet

10.5278/ojs.jbm.v7i3.2585Licens: CC BY-NC-ND 3.0

Open Access versionForlagets udgivne version, 1.000 KBLicens: CC BY-NC-ND 3.0

AUB Link

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Citationsformater

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abstract = "Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such asdominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.",

keywords = "Business models, business model innovation, teaching",

author = "Peter Thomsen and Sort, {Jesper Chrautwald} and Kristiansen, {Kristian Br{\o}ndum}",

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AU - Sort, Jesper Chrautwald

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DO - 10.5278/ojs.jbm.v7i3.2585

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Booster Cards: A Practical Tool for Unlocking Business Model Innovation

Abstract

Emneord

Adgang til dokumentet

AUB Link

Projekter

Business Model Creativity

Citationsformater