Booster Cards: A Practical Tool for Unlocking Business Model Innovation

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as
dominant logic and a limited level of capabilities. In this paper, we
present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.
OriginalsprogDansk
TidsskriftJournal of Business Models
Vol/bind7
Udgave nummer3
Sider (fra-til)131-142
Antal sider11
ISSN2246-2465
StatusUdgivet - 2019

Emneord

  • Business models, business model innovation, teaching

Citer dette

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Booster Cards: A Practical Tool for Unlocking Business Model Innovation. / Thomsen, Peter; Sort, Jesper Chrautwald; Kristiansen, Kristian Brøndum.

I: Journal of Business Models, Bind 7, Nr. 3, 2019, s. 131-142.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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