Booster Cards: A Practical Tool for Unlocking Business Model Innovation

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Abstrakt

Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as
dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.
OriginalsprogDansk
TidsskriftJournal of Business Models
Vol/bind7
Udgave nummer3
Sider (fra-til)131-142
Antal sider11
ISSN2246-2465
DOI
StatusUdgivet - 2019

Emneord

  • Business models, business model innovation, teaching

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