Abstract
How are places and material surroundings ascribed with meaning when new residential neighbourhoods are designed, branded and taken into use? Existing research on housing, neighbourhoods and urban design tends to take the perspective of either the architect or the user rather than to explore the relation and interplay between the two. This study strives to fill this gap by ethnographically tracing the process from design to occupancy including the role of branding as a means to create authenticity.
The concept of authenticity is often associated with old houses and neighbourhoods, but also in new neighbourhoods stories of authenticity seems to be of great importance giving value and identity to place and people. By way of design and branding new places are implied with notions of the real, the original and the unique referring to e.g. its historical past, architectural uniqueness, sustainability or sense of community.
The project explores the inherent paradox of such staging of authenticity by way of three research questions: 1) How are new houses and areas made authentic through stories told through material design and branding? 2) What different concepts of authenticity are at stake? 3) How are the stories created and transformed by architects and designers, estate agents and, eventually, residents? Based on ethnographic fieldwork in 3-4 new residential neighbourhoods in the Copenhagen Region, the project will investigate how stories of authenticity give places meaning and identity. The project will unfold ”the cultural biography” of the buildings and areas by investigating how stories of authenticity are created and transformed in the various phases of designing, branding and taking into use of the new housing.
The concept of authenticity is often associated with old houses and neighbourhoods, but also in new neighbourhoods stories of authenticity seems to be of great importance giving value and identity to place and people. By way of design and branding new places are implied with notions of the real, the original and the unique referring to e.g. its historical past, architectural uniqueness, sustainability or sense of community.
The project explores the inherent paradox of such staging of authenticity by way of three research questions: 1) How are new houses and areas made authentic through stories told through material design and branding? 2) What different concepts of authenticity are at stake? 3) How are the stories created and transformed by architects and designers, estate agents and, eventually, residents? Based on ethnographic fieldwork in 3-4 new residential neighbourhoods in the Copenhagen Region, the project will investigate how stories of authenticity give places meaning and identity. The project will unfold ”the cultural biography” of the buildings and areas by investigating how stories of authenticity are created and transformed in the various phases of designing, branding and taking into use of the new housing.
| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2011 |
| Antal sider | 1 |
| Status | Udgivet - 2011 |
| Begivenhed | Places, People, Stories. An interdisciplinary & international conference - Kalmar Varighed: 28 sep. 2011 → 30 sep. 2011 |
Konference
| Konference | Places, People, Stories. An interdisciplinary & international conference |
|---|---|
| By | Kalmar |
| Periode | 28/09/2011 → 30/09/2011 |
Emneord
- Authenticity
- housing
- architecture