Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Originalsprog	Engelsk
Publikationsdato	2012
Status	Udgivet - 2012
Begivenhed	Revisiting Internationalisation - Aalborg University, Aalborg, Danmark Varighed: 31 maj 2012 → 2 jun. 2012

Konference

Konference	Revisiting Internationalisation
Land/Område	Danmark
By	Aalborg University, Aalborg
Periode	31/05/2012 → 02/06/2012

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• http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf

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Aktiviteter

Aktiviteter pr. år 2012 2012 2012

• 1 Organisering af eller deltagelse i workshop, kursus, seminar, udstilling eller lignende

Aktiviteter pr. år

• Revisiting Internationalisation

  Bujac (Iacob), A. (Deltager)

  31 maj 2012 → 2 jun. 2012

  Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i workshop, kursus, seminar, udstilling eller lignende

Publikation

Publikationer pr. år 2014 2014 2014

• 1 Ph.d.-afhandling

Publikationer pr. år

Publikationer pr. år

• Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

  Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 s.

  Publikation: Ph.d.-afhandling

  Åben adgang

  Fil

  • Research Paper 100%
  • Developed Country 100%
  • Summary Report 100%
  • Country of Origin 100%
  • Emerging Country 66%
  3252 Downloads (Pure)

Citationsformater

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Iacob, A. I., Kuada, J., & Lawson, L. G. (2012). Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. Afhandling præsenteret på Revisiting Internationalisation, Aalborg University, Aalborg, Danmark. http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf

Iacob, Andrea Ioana ; Kuada, John ; Lawson, Lartey Godwin. / Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. Afhandling præsenteret på Revisiting Internationalisation, Aalborg University, Aalborg, Danmark.

@conference{640791397590463a98ed15316e5c3464,

title = "Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania",

author = "Iacob, {Andrea Ioana} and John Kuada and Lawson, {Lartey Godwin}",

year = "2012",

language = "English",

note = "Revisiting Internationalisation - Dynamics, Diversity And Sustainability ; Conference date: 31-05-2012 Through 02-06-2012",

}

Iacob, AI, Kuada, J & Lawson, LG 2012, 'Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania', Paper fremlagt ved Revisiting Internationalisation, Aalborg University, Aalborg, Danmark, 31/05/2012 - 02/06/2012. <http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf>

Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. / Iacob, Andrea Ioana; Kuada, John; Lawson, Lartey Godwin.
2012. Afhandling præsenteret på Revisiting Internationalisation, Aalborg University, Aalborg, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

TY - CONF

T1 - Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

AU - Iacob, Andrea Ioana

AU - Kuada, John

AU - Lawson, Lartey Godwin

PY - 2012

Y1 - 2012

M3 - Paper without publisher/journal

T2 - Revisiting Internationalisation - Dynamics, Diversity And Sustainability

Y2 - 31 May 2012 through 2 June 2012

ER -

Iacob AI, Kuada J, Lawson LG. Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. 2012. Afhandling præsenteret på Revisiting Internationalisation, Aalborg University, Aalborg, Danmark.