Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Andrea Ioana Iacob, John Kuada, Lartey Godwin Lawson

International Business Research Group

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

1 Ph.d.-afhandling

1 resultater

2014
Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 s.
Publikation: Ph.d.-afhandling

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