Originalsprog | Engelsk |
---|---|
Titel | Brands and Branding Geographies |
Redaktører | Andy Pike |
Forlag | Edward Elgar Publishing |
Publikationsdato | sep. 2011 |
Sider | 200-213 |
ISBN (Trykt) | 9781849801591 |
Status | Udgivet - sep. 2011 |
Emneord
- Place branding, stakeholder relations, inclusion, commitment, strategy