Tourism transforms people and places. New stakeholders are emerging, landscapes of power are shifting, and lines of responsibilities are being redrawn. Everyday stories of coping, success, empowerment, nurturing, relationship building and activism are important tools for reflection and learning. Aligned with previous TEFI conference themes, Euro TEFI 2017 focuses on strategic, inspirational and compassionately disruptive storytelling, that seek to activate change and empower engaged scholarship. Drawing inspiration from fairytales to philosopher kings, Copenhagen, Denmark, offers a unique setting for our first TEFI regional conference. Storytelling is a powerful way of exploring, linking and crafting values, articulating them is such a way as to instil action. This conference proceedings assembles 31research stories of sustainable, caring and ethical worldmaking in tourism.