Can automated strategies work for PSM in a network society?: Engaging digital intermediation for informed citizenry

Jonathon Hutchinson; Jannick Kirk Sørensen

doi:10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry

Jonathon Hutchinson, Jannick Kirk Sørensen

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Abstract

The contemporary media environment challenges public service media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organisations can however in their own way engage in similar strategies, while also leading an innovative charge towards socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this paper, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, 2019) and innovative algorithmic strategies (Sørensen, 2019).

Originalsprog	Engelsk
Titel	The Values of Public Service Media in the Internet Society
Redaktører	Marta Rodríguez-Castro, Francisco Campos Freire, Miguel Túñez López
Antal sider	17
Forlag	Palgrave Macmillan
Publikationsdato	mar. 2021
Udgave	1
Sider	59-75
Kapitel	4
ISBN (Trykt)	978-3-030-56465-0, 978-3-030-56468-1
ISBN (Elektronisk)	978-3-030-56466-7
DOI	https://doi.org/10.1007/978-3-030-56466-7_4
Status	Udgivet - mar. 2021

Navn	Palgrave Global Media Policy And Business Series

Adgang til dokumentet

10.1007/978-3-030-56466-7_4

AUB Link

Søg efter materialet i Aalborg Universitetsbiblioteks søgemaskine

Algorithmic Public Service Media Content Recommendation
Sørensen, J. K. (PI (principal investigator))
19/10/2015 → 30/12/2022
Projekter: Projekt › Forskning

Citationsformater

Hutchinson, J., & Sørensen, J. K. (2021). Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. I M. Rodríguez-Castro, F. Campos Freire, & M. Túñez López (red.), The Values of Public Service Media in the Internet Society (1 udg., s. 59-75). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-56466-7_4

Hutchinson, Jonathon ; Sørensen, Jannick Kirk. / Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. The Values of Public Service Media in the Internet Society. red. / Marta Rodríguez-Castro ; Francisco Campos Freire ; Miguel Túñez López. 1. udg. Palgrave Macmillan, 2021. s. 59-75 (Palgrave Global Media Policy And Business Series).

@inbook{263363d739944a17ab7e71bb65d31b0b,

title = "Can automated strategies work for PSM in a network society?: Engaging digital intermediation for informed citizenry",

abstract = "The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (S{\o}rensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).",

keywords = "public service media, algorithm, digital first personalities, innovation, recommender system, digital intermediation, automation",

author = "Jonathon Hutchinson and S{\o}rensen, {Jannick Kirk}",

year = "2021",

month = mar,

doi = "10.1007/978-3-030-56466-7_4",

language = "English",

isbn = "978-3-030-56465-0",

series = "Palgrave Global Media Policy And Business Series",

publisher = "Palgrave Macmillan",

pages = "59--75",

editor = "Marta Rodr{\'i}guez-Castro and {Campos Freire}, Francisco and {T{\'u}{\~n}ez L{\'o}pez}, Miguel",

booktitle = "The Values of Public Service Media in the Internet Society",

edition = "1",

}

Hutchinson, J & Sørensen, JK 2021, Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. i M Rodríguez-Castro, F Campos Freire & M Túñez López (red), The Values of Public Service Media in the Internet Society. 1 udg, Palgrave Macmillan, Palgrave Global Media Policy And Business Series, s. 59-75. https://doi.org/10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. / Hutchinson, Jonathon; Sørensen, Jannick Kirk.
The Values of Public Service Media in the Internet Society. red. / Marta Rodríguez-Castro; Francisco Campos Freire; Miguel Túñez López. 1. udg. Palgrave Macmillan, 2021. s. 59-75 (Palgrave Global Media Policy And Business Series).

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Can automated strategies work for PSM in a network society?

T2 - Engaging digital intermediation for informed citizenry

AU - Hutchinson, Jonathon

AU - Sørensen, Jannick Kirk

PY - 2021/3

Y1 - 2021/3

N2 - The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (Sørensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).

AB - The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (Sørensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).

KW - public service media

KW - algorithm

KW - digital first personalities

KW - innovation

KW - recommender system

KW - digital intermediation

KW - automation

U2 - 10.1007/978-3-030-56466-7_4

DO - 10.1007/978-3-030-56466-7_4

M3 - Book chapter

SN - 978-3-030-56465-0

SN - 978-3-030-56468-1

T3 - Palgrave Global Media Policy And Business Series

SP - 59

EP - 75

BT - The Values of Public Service Media in the Internet Society

A2 - Rodríguez-Castro, Marta

A2 - Campos Freire, Francisco

A2 - Túñez López, Miguel

PB - Palgrave Macmillan

ER -

Hutchinson J, Sørensen JK. Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. I Rodríguez-Castro M, Campos Freire F, Túñez López M, red., The Values of Public Service Media in the Internet Society. 1 udg. Palgrave Macmillan. 2021. s. 59-75. (Palgrave Global Media Policy And Business Series). Epub 2021 mar. 17. doi: 10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry

Abstract

Adgang til dokumentet

AUB Link

Fingeraftryk

Projekter

Algorithmic Public Service Media Content Recommendation

Citationsformater