Challenges in Request Management: Demand Management of Customer-Driven Product Development

Anita Friis Sommer

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Abstrakt

Request management (RQM) is a new term used for managing customer
requests for new products. It is the counterpart to typical product development
processes, which has no direct customer involvement. It is essential to manage
customer requests in a structured and efficient way to obtain profitability. This
research study seeks to investigate the challenges of RQM in practice. Existing
demand chain management literature is used as a basis for developing a RQM
framework. RQM is investigated through an explorative research design in a
dyadic B2B case study including a global industrial company and its customers.
The study provides an insight into a new area of supply chain management,
including the process activity flow and challenges involved across the process.
Furthermore, the method is dyadic including the customer in the case study, which
is rare in related research.
OriginalsprogEngelsk
TitelProceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
ForlagSpringer
Publikationsdato2014
Sider63-72
Kapitel6
ISBN (Elektronisk)978-3-319-04271-8
DOI
StatusUdgivet - 2014
Begivenhedthe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Danmark
Varighed: 4 feb. 20147 feb. 2014

Konference

Konferencethe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
LandDanmark
ByAalborg
Periode04/02/201407/02/2014
NavnLecture Notes in Production Engineering
ISSN2194-0525

Emneord

  • Customer request management _ Demand chain management _Customer-driven product development _ Dyadic case study _ Customer integration

Citationsformater

Sommer, A. F. (2014). Challenges in Request Management: Demand Management of Customer-Driven Product Development. I Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) (s. 63-72). Springer. Lecture Notes in Production Engineering https://doi.org/10.1007/978-3-319-04271-8_6