Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen*, Lars Pynt Andersen

*Kontaktforfatter

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

3 Citationer (Scopus)
OriginalsprogEngelsk
TidsskriftWestminster Papers in Communication and Culture
Vol/bind15
Udgave nummer2
Sider (fra-til)63-78
Antal sider16
ISSN1744-6708
DOI
StatusUdgivet - 31 jul. 2020

Bibliografisk note

Funding Information:
We thank Marketing Lecturer Toms Kreicberg for making us aware of the Lynx campaign.

Publisher Copyright:
Copyright: © 2020 The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

Emneord

  • Reklame
  • Maskulinitet
  • Purpose branding
  • Kønsidealer

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