Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen; Lars Pynt Andersen

doi:10.16997/WPCC.382

Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen^*, Lars Pynt Andersen

^*Kontaktforfatter

Institut for Kommunikation og Psykologi

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

8 Citationer (Scopus)

Originalsprog	Engelsk
Tidsskrift	Westminster Papers in Communication and Culture
Vol/bind	15
Udgave nummer	2
Sider (fra-til)	63-78
Antal sider	16
ISSN	1744-6708
DOI	https://doi.org/10.16997/WPCC.382
Status	Udgivet - 31 jul. 2020

Bibliografisk note

Funding Information:
We thank Marketing Lecturer Toms Kreicberg for making us aware of the Lynx campaign.

Publisher Copyright:
Copyright: © 2020 The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

Emneord

Reklame
Maskulinitet
Purpose branding
Kønsidealer

Adgang til dokumentet

10.16997/WPCC.382

https://www.westminsterpapers.org/articles/10.16997/wpcc.382/

AUB Link

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Citationsformater

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author = "Knudsen, {Gry H{\o}ngsmark} and Andersen, {Lars Pynt}",

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AU - Andersen, Lars Pynt

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