Che Guevara: Las significaciones de un ícono global

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Ernesto "Che" Guevara is without doubt the Latin American icon which is most spread globally and has the highest density of meanings. This article interprets and explains the context of the different meanings of his image. Originally his iconic image was inextricably associated with the achievements and connotations of the Cuban Revolution in the context of the Cold War. The current meanings of the image must be read in the context of the global consumer culture. The article analyzes and explains how a conjunction of factors such as communication strategies and the connotations of his image made Che Guevara a political, religious and cultural icon and an object of consumption, despite his total political and military failure in Bolivia and his violent death. Finally the article contrasts the meanings of his image in the original context with new research that calls into question the meanings associated with his myth.
Key words: Che Guevara, Cuban Revolution, iconicity, myth and meaning
OriginalsprogSpansk
TidsskriftSociedad y discurso, AAU
Udgave nummer26
Sider (fra-til)1-23
Antal sider23
ISSN1601-1686
StatusUdgivet - 2014

Citer dette

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Che Guevara : Las significaciones de un ícono global. / Cristoffanini, Pablo Rolando.

I: Sociedad y discurso, AAU, Nr. 26, 2014, s. 1-23.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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