Competitiveness of Small Media Firms

Somayeh Labafi, Idongesit Williams

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

5 Citationer (Scopus)


Considering the importance of small firms in media industry, deeper knowledge of their strategic decisions and actions in turbulent markets are necessary towards understanding entrepreneurial management and competitiveness in these markets. This study explores the performance of selected group of small Iranian media firms to understand their competitive strategies in a fluctuating and changeable media market. 19 Managers from small firms in the publishing, software, video game, telecommunications and advertisement sectors of the media industry were interviewed. Data collected was analyzed using content analysis based on open, selective and axial coding procedures. The findings revealed four groups of salient concerns within the selected interviewees. These concerns involved production, market structure, financial resources and regulations.
TitelCompetitiveness in Emerging Market : Market Dynamics in the Age of Disruptive Technologies
RedaktørerDatis Khajeheian, Mike Friedrichsen , Wilfried Mödingeri
Antal sider20
ForlagSpringer Publishing Company
Publikationsdatojun. 2018
ISBN (Trykt)978-3-319-71721-0
ISBN (Elektronisk)978-3-319-71722-7
StatusUdgivet - jun. 2018
NavnContributions to Management Science


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