@inbook{0f2113ab6acc42e9b3e88625c11240f1,
title = "Competitiveness of Small Media Firms",
abstract = "Considering the importance of small firms in media industry, deeper knowledge of their strategic decisions and actions in turbulent markets are necessary towards understanding entrepreneurial management and competitiveness in these markets. This study explores the performance of selected group of small Iranian media firms to understand their competitive strategies in a fluctuating and changeable media market. 19 Managers from small firms in the publishing, software, video game, telecommunications and advertisement sectors of the media industry were interviewed. Data collected was analyzed using content analysis based on open, selective and axial coding procedures. The findings revealed four groups of salient concerns within the selected interviewees. These concerns involved production, market structure, financial resources and regulations.",
keywords = "media, entrepreenurship, turbulent market, markets, Competitiveness, SME, Strategy",
author = "Somayeh Labafi and Idongesit Williams",
year = "2018",
month = jun,
doi = "10.1007/978-3-319-71722-7_15",
language = "English",
isbn = "978-3-319-71721-0",
series = "Contributions to Management Science",
publisher = "Springer Publishing Company",
pages = "263--282",
editor = "{ Khajeheian}, Datis and { Friedrichsen }, Mike and Wilfried M{\"o}dingeri",
booktitle = "Competitiveness in Emerging Market",
address = "United States",
}